Final Case Study and Strategic Plan

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Running head:FINAL CASE STUDY AND STRATEGIC PLAN1Final Case Study and Strategic PlanStudent Name:Institution affiliatedProfessor’s NameDataBased on the strategic analysis of Porsche AG provided in the case study, outline acomprehensive strategic plan for Porsche AG to achieve its sales growth target of $2.3 millionwhile maintaining its current retail prices. Discuss the marketing objectives, marketsegmentation, SWOT analysis, PEST analysis, and marketing mix, and suggest keyrecommendations for the company to effectively execute the plan.Word Count Requirement:1500-2000 words

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FINAL CASE STUDY AND STRATEGIC PLAN2Executive summaryThe business need to increase its sales while retaining the current retail prices of itsproducts. A lot of changes will need to be effected while other proposed plans like expandinginto new markets will have to be effected for maximum profits. The market analysis and all theplans are illustrated below.Marketing objectivesThe main idea behind the marketing objectives is the growth of the business whileincreasing the total sale ofPorsche AG. This is expected to be achievable through promotion ofall the products and brands. Other than the use of the word-of-mouth and customers satisfaction,the business should promotes its products through advertisement in print, radio and television foran increased market demand(Ray,2007). The business should also try to reach more customersthan they already do. This is quite possible by opening up other retail shops in different places.The factory can be used to supply all this different retail shop. Another marketing objective is theincrease on different brands ofmotor vehicleto the current market. This will offer the customer awide variety of products to choose from and also increase the market and sales of their products.Personalizationwill also be quite an effective marketing objective(Ray,2007). Different typesof people require different types of products.Porsche AGshould try and make different peopleproduct that are aimed in targeting different types of people. This will result in a wider marketwhere the customers are sure to get what they want and what they like.PEST analysisPolitical: the political environmentaroundPorsche AGplantseems to be stable andencourages business. This is well portrayed by the presence of other similar business in thelocality.

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FINAL CASE STUDY AND STRATEGIC PLAN3Environmental:By this being acar manufacturingbusiness, the environment is notharmed in way since the plants undertake environmental control measures.Social:there is a good social condition within the business as the business is seen to beable to retaincustomersand also attract even the business class.Technological:The business has retained itsinnovativemethods of producing productsand hence the technology seems to be still intact and no more improvement is seen.SMART objectivesSpecific:to achieve a sales target of $2.3 million while retaining the same retail pricesMeasurable:the sales target can be archived on weekly basis which will eventuallytransform to the whole projected sales in the year.Achievable: this will be achievable through the sale ofa 100 more carson a weeklybasis.Realistic:this will be done through additional of staff member and increased demand ornew market.Time based:the business objective sales target should be reached before2016.SWOT analysisStrength: The business has a loyal following that always come back from time to time.This also happens when there are changes in prices and hence the business should try to attractmore loyal customer for the god of the business.Weakness:This being a family business, there may be a weakness in managementespecially when the person inheriting the business has no business knowledge or background.

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