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Final Case Study and Strategic Plan

Final case study and strategic plan solution.

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    Running head: FINAL CASE STUDY AND STRATEGIC PLAN 1 Final Case Study and Strategic Plan Student Name: Institution affiliated Professor’s Name Data Based on the strategic analysis of Porsche AG provided in the case study, outline a comprehensive strategic plan for Porsche AG to achieve its sales growth target of $2.3 million while maintaining its current retail prices. Discuss the marketing objectives, market segmentation, SWOT analysis, PEST analysis, and marketing mix, and suggest key recommendations for the company to effectively execute the plan. Word Count Requirement: 1500 - 2000 words

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    FINAL CASE STUDY AND STRATEGIC PLAN 2 Executive summary The business need to increase its sales while retaining the current retail prices of its products. A lot of changes will need to be effected while other proposed plans like expanding into new markets will have to be effected for maximum profits. The market analysis and all the plans are illustrated below. Marketing objectives The main idea behind the marketing objectives is the growth of the business while increasing the total sale of Porsche AG . This is expected to be achievable through promotion of all the products and brands. Other than the use of the word - of - mouth and customers satisfaction, the business should promotes its products through advertisement in print, radio and television for an increased market demand ( Ray , 2007 ) . The business should also try to reach more customers than they already do. This is quite possible by opening up other retail shops in different places. The factory can be used to supply all this different retail shop. Another marketing objective is the increase on different brands of motor vehicle to the current market. This will offer the customer a wide variety of products to choose from and also increase the market and sales of their products. Personalization will also be quite an effective marketing objective ( Ray , 2007 ) . Different types of people require d ifferent types of products. Porsche AG should try and make different people product that are aimed in targeting different types of people. This will result in a wider market where the customers are sure to get what they want and what they like. PEST analysis Political : the political environment around Porsche AG plant seems to be stable and encourages business. This is well portrayed by the presence of other similar business in the locality.

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    FINAL CASE STUDY AND STRATEGIC PLAN 3 Environmental: By this being a car manufacturing business, the e nvironment is not harmed in way since the plants undertake environmental control measures. Social: there is a good social condition within the business as the business is seen to be able to retain customers and also attract even the business class. Technological: The business has retained its innovative methods of producing products and hence the technology seems to be still intact and no more improvement is seen. SMART objectives Specific: to achieve a sales target of $2.3 million while retaining the same retail prices Measurable: the sales target can be archived on weekly basis which will eventually transform to the whole projected sales in the year. Achievable : this will be achievable through the sale of a 100 more cars on a weekly basis. Realistic: this will be done through additional of staff member and increased demand or new market . Time based: the business objective sales target should be reached before 2016 . SWOT analysis Strength : The business has a loyal following that always come back from time to time. This also happens when there are changes in prices and hence the business should try to attract more loyal customer for the god of the business. Weakness: This being a family business, there may be a weakness in management especially when the person inheriting the business has no business knowledge or background.

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