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Final Project: Revitalizing The Broadway Caf� for the 21st Century Strayer University

Business strategy project for revitalizing a caf�.

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    Final Project: Revitalizing The Broadway Café for the 21st Century Final Project: The Broadway Café Click on www.cohesioncase.com to view all of your assignments which are located in the content areas of the Cohesion Case Diagram tab. It is recommended that you work on each piece of the final project during the topic week in th e course. Simply follow the hyperlink in each component to view your assignment. Please complete parts 1 and 2 during Week 4 and parts 3, 4, and 5 during Week 10. The Broadway Café Overview You have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which is conveniently located in downtown (your city). The cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Your grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for many years. Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word - of - mouth, and essentially still operates the same as it did in 1952. Throughout this course you will own and operate The Broadway Cafe taking advantage of business practices discussed in this text to increase profits, keep the business running, and

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    bring the cafe into the 21st century. Upon completion of the case students will have performed a vast array of activities including:  Use technology to gain a competitive advantage  Build an e - business strategy  Create an online community for collaboration  Deploy a wireless network for customers  Use CRM to implement marketing campaigns and sales strategies  Deal with different ethical and information security dilemmas  Project management activities for implementing solutions  Understand how technology is used throughout a business by all of the different functional areas Student Note: There are two ways to access the final project. You can follow the link directly to the Online Broadway Café Cohesion Case where you will find additional information about the coffee shop, an overview of the case, and numerous additional projects – or - simply read below for your specific project requirements. If you follow the link you will see other project components, such as Making Business Decisions II, Apply Your Knowledge, and Business Dilemma (at the bottom of the page). Please note that you only need to complete the assigned component . For example for Competitive Advantage Week 1 - you only complete Making Business Decisions I – Porter’s Five Forces Analysis.

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    COMPONENT ASSIGNMENT 1 Competitive Advantage (Week 1) Due Week 4 Making Business Decisions I : Porter’s Five Forces Analysis (follow the link to the project, or read below) http://www.cohesioncase.com/competitive_advantage/MBD1.html Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment. The Five Forces Model helps determine the relative attractiveness of an industry and includes:  Buyer Power  Supplier power  Threat of substitute products or services  Threat of new entrants  Rivalry among existing competitors PROJECT FOCUS:  Perform a detailed Porter's Five Forces analysis for The Broadway Cafe.  Be sure to highlight entry barriers, switching costs, and substitute products.  Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century.

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