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Harley-Davidson Company: Assignment 2: LASA 1 Assignment the Leader as a Strategist Report

Evaluation of Harley-Davidson�s corporate strategy and leadership approach.

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    Running head; HERLEY - DAVIDSON COMPANY Harley - Davidson Company Assignment 2: LASA 1 Assignment the Leader as a Strategist Report Name Institution Date Analyze Harley - Davidson’s strategic approach in entering the Brazilian market. In your analysis, consider the company's mission, competitive landscape, and SWOT analysis. Discuss the marketing strategies that Harley - Davidson could implement in Brazil, including product, pricing, and communication strategies. How can Harley - Davidson leverage its brand image while adjusting to the economic and cultural factors of the Brazilian market? Your answer should be 1,500 - 1,800 words.

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    HERLEY - DAVIDSON COMPANY 2 Harley Davidson the Leader as a Strategist Report The company goes back to 1907 when it was built up by two auto fan and youth companions William Harley and Arthur Davids on. Their first design was made in 1901 and it was marketed in the year 1905. The principal model was dispatched by the organization in the year 1905 and by 1907 formally propelled the organization by the name of Harley Davidson. The organization developed quickly underway and advancement of bikes and by the year 1920 they had turn into the biggest cruiser makers internationally (Harley Davidson, 2013). Over years, Harley developed as the most engaged and capable bike mark in the United States. The strategy of the business was essentially in view of centered separation where its objective was particular gatherings with those items. Through one of a kind separation, Harley went for gaining a focused edge and be distinctive in its industry. The company solely changed its thoughtfulness regarding the heavyweight cruiser fragment. It managed all the more on scaled down corners, for example, tweaked, visiting, and institutionalized cruisers in the division of heavyweight. The organization's group of cruisers incorporated the Sportster , the VRSC,the Dyna the Softail the Touring, the CVO, and Treke bikes. Then again, for a long time the company has experienced numerous monetary downturns and has kept up its novel picture and notoriety among its dependable gathering of people around comprehensively. The organization is main stream for customization offered and its substantial chopper style bicycles and adornments. The organization fabricat es bicycles of no less than

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    HERLEY - DAVIDSON COMPANY 3 750cc.Currently the company is making aggregate incomes of over £ 3.4 billion (Harley Davidson, 2013 The aim and Mission of the company The company needs s to nearly evaluate the economic situation in Brazil and investigate it while acquainting an item with the client. Harley - Davidson needs to focus the needs of the residents of the nation and quest for an item that encourages their needs as indicated by their interest for less costly, helpful, item that is efficient in view of perpetually rising fuel cost internationally . Harley can fulfill that need in Brazil reaching the demands for these products. In particular most consumers purchase motorcycle for various reasons and some individual opt ed to buy them while looking for low cost transportation especially in the developing countries. Organization s Vision, Mission, and Objectives The Harley - Davidson's vision is as follows: "Harley - Davidson, Incorporated, is an action - oriented, international company - a leader in its commitment to continuously improve the quality of profitable relationships with stakeholders (customers, dealers, employees, suppliers, shareholders, government, and society). Harley - Davidson believes the key to success is to balance stakeholders' interests through the empowerment of all employees to focus on value - added activities." Harley - Davidson's mission statement is "We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market seg ments"(Harley - Davidson 2013 ). The mission statement focus on organization is on customer growth and development . Harley - Davidson's statement of company philosophy contains a separate list of the values of the

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