Harley-Davidson Company: Assignment 2: LASA 1 Assignment the Leader as a Strategist Report

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Running head; HERLEY-DAVIDSON COMPANYHarley-Davidson CompanyAssignment 2: LASA 1 Assignment the Leader as a Strategist ReportNameInstitutionDateAnalyze Harley-Davidson’s strategic approach in entering the Brazilian market. In your analysis,consider the company's mission, competitive landscape, and SWOT analysis. Discuss themarketing strategies that Harley-Davidson could implement in Brazil, including product, pricing,and communication strategies. How can Harley-Davidson leverage its brand image whileadjusting to the economic and cultural factors of the Brazilian market? Your answer should be1,500-1,800 words.

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HERLEY-DAVIDSON COMPANY2Harley Davidsonthe Leader as a Strategist ReportThe companygoes back to 1907 when it was built up by two auto fan and youthcompanions William Harley and Arthur Davidson. Their first designwas made in 1901 and itwas marketed in the year 1905. The principal model was dispatched by the organization in theyear 1905 and by 1907 formally propelled the organization by the name of Harley Davidson. Theorganization developed quickly underway and advancement of bikes and by the year 1920 theyhad turn into the biggest cruiser makers internationally (Harley Davidson, 2013).Over years, Harley developed as the most engaged and capable bike markin the UnitedStates. The strategyof the business was essentially in view of centered separation where itsobjective was particular gatherings with those items. Through one of a kind separation, Harleywent for gaininga focused edge and be distinctive in its industry. Thecompanysolely changedits thoughtfulness regarding the heavyweight cruiser fragment. It managed all the more on scaleddown corners, for example, tweaked, visiting, and institutionalized cruisers in the division ofheavyweight. The organization's group of cruisers incorporated the Sportster, the VRSC,theDyna the Softailthe Touring, the CVO, and Treke bikes.Then again,for a long timethe companyhas experienced numerous monetary downturnsand has kept up its novel picture and notoriety among its dependable gathering of people aroundcomprehensively. The organization is mainstream for customization offered and its substantialchopper style bicycles and adornments. The organization fabricates bicycles of no less than

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HERLEY-DAVIDSON COMPANY3750cc.Currentlythe companyis making aggregate incomes of over £ 3.4 billion (HarleyDavidson, 2013The aim and Mission of the companyThecompanyneeds s to nearly evaluate the economic situation in Brazil and investigateit while acquainting an item with the client. Harley-Davidson needs to focus the needs of theresidents of the nation and quest for an item that encourages their needs as indicated by theirinterest for less costly, helpful, item that is efficient in view of perpetually rising fuel costinternationally.Harley can fulfill that need in Brazil reaching the demands for these products. Inparticular most consumers purchase motorcycle for various reasons and some individualoptedtobuy them while looking for low cost transportation especially inthedeveloping countries.Organization s Vision, Mission, and ObjectivesThe Harley-Davidson's vision is as follows: "Harley-Davidson, Incorporated, is anaction-oriented, international company-a leader in its commitment to continuously improve thequality of profitable relationships with stakeholders (customers, dealers, employees, suppliers,shareholders, government, and society). Harley-Davidson believes the key to success is tobalance stakeholders' interests through the empowerment of all employees to focus on value-added activities."Harley-Davidson'smission statement is"We fulfill dreams through the experience ofmotorcycling, by providing to motorcyclists and to the general public an expanding line ofmotorcycles and branded products and services in selected market segments"(Harley-Davidson2013). Themissionstatement focusonorganizationis on customergrowthand development.Harley-Davidson's statement of company philosophy contains a separate list of the values of the

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