Innovation, design, andcreativityInnovation, design, and creativityTitle:Course Name:Topic Name:Professor’s Name:Student Name:Date:Discuss the role of innovation, design, and creativity in the success of Lotus and Barnes &Noble. How did each company utilize these elements to differentiate themselves in theirrespective industries? Additionally, analyze the potential risks associated with their strategies,particularly focusing on the technological advancements at Barnes & Noble. Provide examplesfrom the case studies to support your points.Word Count Requirement:Minimum of 800 words
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