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JC Penney Strategic Plan - Document preview page 1

JC Penney Strategic Plan - Page 1

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JC Penney Strategic Plan

Get this Homework Presentation to understand the strategic plan for JC Penney�s future success.

Claire Mitchell
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12 months ago
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JC Penney Strategic Plan - Page 1 preview imageJC PENNEY STRATEGIC PLAN
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JC Penney Strategic Plan - Page 3 preview imageCOMPANY OVERVIEWJames Cash Penney started JCP“the Golden Rule” was his idea for treating clients reasonablyJCPenney commenced a shopping catalog with an immense successin 1964JCPenney started a website based on online shopping in 1994By 2010, entire catalog of JCPenney was available on facebook
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JC Penney Strategic Plan - Page 4 preview imageJC PENNEY VISIONAssociates-We value the contributions and talents of all associates and alsodevelop and rewardthem.ReliabilityWe work with the highest manner and morals.PerformanceTo perform at the highest intensity, we offer training.AcknowledgmentWe celebrate even if someone else achieve something.CollaborationOur way to win is to go through leadership, collaboration, open and honestcommunication and respect.ExcellenceWe do our best in gaining excellence in work, product and services.Innovation-inventive thinking and smart risk taking.Community-We are concerned about our communities and are involved in it.
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