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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry, 5th Edition Solution Manual

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    Meetings, Expositions, Events & Conventions Fif th Edition George G. Fenich Solution Manual by Kenneth John Rayes

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    ii TABL E O F CONTENTS CHAPTE R 1 INTRODUCTIO N T O TH E MEETINGS , EXPOSITIONS, EVEN T S , AN D C ONVENTION S I NDUSTRY CHA P TE R 2 MEETING , EXHIBIT I ON , EV E NT , AN D CONVENTION ORGANIZ E R S AN D S P ON S ORS CHA P TER 3 DESTINA T IO N MA RK ETIN G O R GANIZATION S (DMOs) CHA P TER 4 MEETIN G , EXPOSITIONS, EVENT, AND CONVENTIO N VENUES: AN EXAMINATION OF FACILITIES USED BY MEETING AND EVENT PROFESSIONALS CHA P TER 5 EXHIBITIONS AND TRADE SHOWS CHA P TER 6 SERVIC E C ONT R AC T ORS CHA P TER 7 DESTINA T IO N MANAGEMEN T C OMPANIES CHA P TER 8 SPECIA L E VENT S M A NAGEM E NT CHA P TER 9 FOO D AN D BEVERAGE CHA P TER 10 LEGA L ISSUE S I N TH E MEE C INDUSTRY CHAPTER 11 TECHNO L OG Y AN D T HE MEEC P R O F ESSIONAL CHA P TER 12 SUSTAINABLE MEETINGS AND EVENTS CHA P TER 13 PLANNING MEEC GATHERINGS CHA P TER 14 PRODUCING MEETINGS AND EVENTS CHAPTER CHAPTER 15 16 INTERNATIONAL ASPECTS IN MEEC PUTTING IT ALL TOGETHER

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    4 Sampl e Syllabu s – Introductio n t o MEEC (Sixteen Week and Ten Week v ersions) C o urse Name / Instructor Name Office: Phone: E - mail: Offic e hours : Course Objectives This course is designed to provide studen t s with an introduction to the MEEC (Meetings, Events, Ex p o sitio n s and Convention s ) Industry. By the end of the course, students should:  Understand the scope and m agnitude of the MEEC industry.  Know the various knowledge, skills, and a b ilities that are necessary to be a successful event professional  Know the tasks and activities invol v ed in producing a m eeting or event  Be f a m iliar with the iss u es invol v e d in producing a m eeting or event Course Requirements Students will be required to attend each week’s class meetings; read the required readings and handouts; take two exams; c o mplete quizzes and class assignments as directed; contribute to a group project and group paper; and write a final report . Participatio n an d attendanc e ar e critica l t o th e s u cces s o f thi s clas s and wil l b e use d t o hel p de termin e th e fina l gra d e. Grades Chapter Quizzes 10% Chapter Assign m ents 10% Grou p Presentation 15% Group Presentation Paper 10% Mid - term Exam 15% Final Exam 15% Particip a tion 10% Fina l Report 15% Exams The m id - term exam will cover t h e ch apters we h ave stu d ied to that p o int in the se m ester. It will be a c o mbination o f m ultiple c h oice, true / f alse, fill - in - the - blank, and short answers. The f inal e x am is not cumulative, a n d will c ov e r the f inal c h ap ters in our text. I t will be in t h e sa m e f ormat as the m idterm exa m . Paper / Re p o rt The paper and report should be typed and double - s p aced in a 12 - point Ti m es Ro m an font with 1 - inch m argins. The fo r m at for papers should be MLA style. A

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    5 sa m ple paper in MLA style can be f ound in m o s t college handbooks and online. Failu r e to f ollow cor r ect f or m at will r esult in a l o s s of points f or the a s sig nm ent. Late papers w ill drop your grade by ten points for each cl ass period missed. Any paper that is not t u rned in by one w eek after due date w ill be giv e n a grade of 0. Any paper that is plagiari z ed w ill recei v e a g r ade of 0, and I may pursue further disci p linary action. I w ill have further h a ndouts of details of the t w o papers. Group Pre s entation You will c o ntrib u te to a group presentation which will be tied to one of our te x t chapt e rs. E ach stude n t will be ex p e cted to cont r ibute eq u ally to this p roject. I will assign you to a group that will work together to give an oral presentation to the class that d e tails a “real - world” application of the issues discussed in the text. I will have a fu rther h and o ut with m o re details of t h is as s ign m ent. Group Paper The group will also turn in a fo r m al paper detaili n g the information g iven in their oral presentation. I will have a further handout with m ore details of this assign m ent. Final Report You will write a final re p o rt for t h is cl a ss in which you are a s ked to de m o nstrate a thorough k n owledge and understan d ing of the MEEC Industry. This will be a co m p rehensive repo r t th a t will ask y o u to inc o rp o rate m aterial and skills fr o m throughout the course. I will have a further han d out with m o re details of this assign m ent. Qui zz es W e will ha v e a quiz on the m aterial covered in that week’s ch apter on t h e f irst c lass period of that week. There m ay also be quizzes on other m aterials discussed in class including videos or group presentations. Chapter Assignme nts For so m e chapters, I will assign an activity for you to co m plete and sub m it to m e. These assign m ents m ay be research - based, or they m ay ask you to practice so m e of the techniques we are learn i ng from that chapter, or a s k your opinion about so m e of the iss u es t h at we have b een discussing in class. Chapter Assign m ents are fo r m ally written and those turned in late will receive p artial cre d it. Participation and Classroom Conduct You are ex p ected to come to class well prepared with all as s i gn m ents c o mplete, and to participate in whole - class discussions. If you are attentive and regularly m a ke h e lpful, insightful comments in class, and co m plete all assigned w ork on ti m e, you will earn an “A” for your participation grade . I f yo u rarel y offe r usefu l insigh t or comments, if you are disruptive, if you sleep or are otherwise occupied, or if you fail to contribute to the positive

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    6 functioning of this class, you will earn an F for par t icipation. If you rarely participate in class disc u ssions but turn in your ass i gn m ents on ti m e, do well on the quizzes and in collaboration with yo u r g r oup, you will m ost likely earn a C for participation. Repeated tardiness will als o affec t you r participatio n grade . Because it is o n ly fair to apply the same re q uirements to all stude n ts, please d o not ask for an exemption from the requirements listed above. Classroo m Conduct You are ex p ected to treat f aculty and f ellow stu d ents with re s p ect. Civility in the classroom a nd respect for the opinions of o t hers is very i m porta n t in an a cade m ic environ m ent. It is likely that you m ay not agre e wit h everythin g tha t i s sai d or discussed in the classroom. Courteous b e havior and responses are expected and lack of this will a ff ect y our grade. A w ord about cell phones. When you are in class, you should not take cell phone calls. They should be turned off when you enter the classroo m . If you leave class to take a call, it will affect your participation grade. If you are in an e m ergency situation and need to be accessible b y cell pho n e, s et it to v i b rate, and inform m e privately at t h e beginning of class. Also: no txt msg n cls!! Rlly!!! Academic I n tegrity Acade m ic integrity is funda m ental to the process of learning a nd evaluating acade m ic perfor m ance. Acade m ic dishonesty will not b e tolerated. Acade m ic dishonesty i n cl u d es, but is not li m ited to, the following: cheating, p lagiaris m , t a mpering with acade m ic records and exa m inations, fal s ifying ide n tity, and being an access o ry to acts of acade m ic dishonesty. Accommod a tions for S tude n ts with Disabilities Students w h o qualify for services will recei v e the acade m ic modifications for which they are legally entitled. It is the responsibility of the student to register with the Office of Disability S ervices each se m ester a n d follow their proced u res for obtaini n g assi s tance. Please let m e know by the end of the second week of class if you anticipate needing disability accommodation. Attendance Policy Students are expected to att e nd every class and are responsible for all class work. You will be pe n a lized f or e x c essive a b se n ces. For e a ch absence after three, your final grade w ill be lo w ered t w o points. I m ay also notify your dean who m ay put you on attendance probation. You will be m arked abse n t if you are not present when the r o ll is ta ken. If you co m e to class late, it is your responsibi lit y t o se e m e at the end of class to have the absence changed. Additionally, if you leave early, you m ay be m arked absent fo r hal f o r al l o f th e clas s period . Yo u ar e a l so expected to let m e know at the beginning of class if you need to leave early . Yo u shoul d sav e absen ces for ti m es that are truly unavoidable.

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    7 You are responsible for finding out from a cl a ss m e mber whatever occurs in class on a day you are absent. W o rk due on a day you are absent is still due on the d u e date. Because it is only fair to apply the same requirements to all students, please do not ask for an exemption from the re q uirements listed above. If you observe religious holy days that are not noted in the acade m ic calendar, ple a se see m e by the end of the second week of class. Weekly Syllabus (Sixteen Week Schedule). Students are responsible for the m a terial listed at that week before co m ing to the f i r st class period of that wee k . Expect quizzes for all chapters. S y llabus m ay change, with advance notice to clas s . Wee k One Introduction to the course / Introduction to the class Week Two Chapter 1 Week Three Chapter 2 Wee k Four C hapter 3 / F irst G roup P resentation Week Five Chapter 4 Week Six Chapter 5 Week Seven Chapter 6 Week Eight Chapter 7 / Second Group Presentation Week Nine Review / Midterm Ex a m Week Ten Chapter 8 Week Eleven Chapter 9 Week Twelve Chapter 10 / Third Group Presentation Week Thirteen Chapter 11

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    8 Week Fourteen Chapter 12 Week Fifteen Chapter 13 & Chapter 1 4 / Fourth G r oup Presentation Week Sixteen Chapter 1 5 & Chapter 1 6 / Final Reports Due Final Exam: Time and date TBA during F i nal s Wee k i n ou r regula r classroom. Weekly Syllabus (Ten Week Schedule). Students are responsible for the m a terial listed at that week before co m ing to the f i r st class period of that wee k . Expect quizzes for all chapters. S y llabus m ay change, with advance notice to clas s . Wee k One Introduction to the course / Introduction to the class / Chapter 1 Week Two Chapter 2 / Chapter 3 Week Three Chapter 4 / First Gro u p Presentation Week Four Chapter 5 / Chapter 6 Week Five Chapter 7 / Second Group Presentation Week Six Midterm Exam / Chapter 8 Week Seven Chapter 9 / Chapter 10 Week Eight Chapter 11 / Chapter 12 / Third Group Presentation Week Nine Chapter 1 3 / Chapter 1 4 / Fourth G r oup Presentation Week Ten Chapter 1 5 / Chapter 1 6 / Final Reports Due Final Exam: Time and date TBA during F i nal s Wee k i n ou r regula r classroom.

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    9 Text Outline CHA P TE R ON E – IN T RODUCT I ON Chapter O bjectives What is the Meetings, Expositions, Events, and Conventions Industry? Industry Terminology and Practice MEEC Industry Terms The Organizational Structure of the Ho spit a lity I n dustry — H o w MEEC Fits in Lodging Food and Beverage Transportation Attractions Entertainment Overlapping Industries History of the Industry Evolution and Maturation of the MEEC Industry MBECS Uses for Meetings and Events Professionals Uses for the Academic Community Uses for Associations Accepted Practices Exchange E thics Trouble Spots to Avoid What to Practice Suggested Industry Etiquette (Professional Courtesy) What Does a Meeting or Event Professional Do? Careers in and Around the MEEC Industry The Meeting Sponsor The Facility The Destination All Others Who Provide Services for Meetings Which Career is Right for You? Trends and Best Practices Summary Case Study Key W o rds and Ter m s Re view and Discussion Questions About the Chapter Contributor s CHA P TE R T W O - M E ETING , EXHIB I TION , EVENT , AN D C ONVENTION ORGANIZ E R S AN D S P ON S ORS Chapter O bjectives W ho Holds Gathe r i n gs ? Corporations Associations Govern m ent

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    10 Other Organizations Arranging Gatherings Entities That Help Organize Gatherings Exhibition Manage m ent Co m panies Association Manage m ent Co m panies Meeting Manage m ent Co m p anies Independent Meeting Managers Professional Congress Organizers Trends and Best Practices S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions About the Chapter Contributor CHA P TE R THRE E - DESTINAT I O N MARKETING ORGANIZATIONS (DMOS) Chapter O bjectives Th e Rol e an d Function s o f De stination Marketing Organizations What Is a Desti n ation Marketin g Organization? Th e Purpos e o f a DMO If DMOs Do Not Charge for Their S e rvices , Ho w D o The y Mak e Money? Attracting Leisure Travelers It’s All About Marketing What A D M O Can Do for Meeting Professionals What Meeting Planners Need to Know about DMOs Activitie s of DMOs Relative to Convention Marketing and Sales Sales Processes Site Review and Lead s Process Site Inspections DMO Services for Meeting Professionals The Changing Scope of DMO Responsibilities Destin a tion s Inter n ational DI Professional Development Offerings Certified Destination Management Executive PDM Program Accreditation DI Research Event Impact Calculator DestinationNEXT Destination and Travel Foundations Trends Summary Case Study Key W o rds and Ter m s Review and Discussion Questions

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    11 Inter n et Si t e s for Reference Contact Infor m ation About the Chapter Contributor CHA P TE R FOU R – M EETING , EXPOSITIONS, EVENT AN D CONVENTIO N VENUES : AN EXAMINATION OF FACILITIES USED BY MEETING AND EVENT PROFESSIONALS Chapter O bjectives Hotels Physical Characteristics Meeting Room Spaces Other Hotel Meeting Spaces Financial Structure Negotiating Your Event Room Rates Food and Beverage Other Revenue Generating Departments Local Meetings and Events Seasonality Con vention Centers Financial Structures Negotiating for Your Event Conference Centers Meeting Room Spaces Associations and Consortiums Food and Beverage Negotiating your Event Cruis e Ships Negotiating your Event Seasonality Specific Use Facilities Financial Structure Considerations for your Event Colleges a n d Universities Considerations for Your Event Food and Events Consortiums Retreat Facilities Unusual Venues

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    12 Associations and Consortiums Outdoor Events Outdoor Venue Challenges Outdoor Tents Outdoor Venue Permits Trends S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions About the Chapter Contributor s CHA P TE R FIV E – EXHIBITIONS AND TRADE SHOWS Chapter O bjectives History The State of the Exhibition Industry Types of Shows and Exhibitions Trade Shows or Business - to - Business S h ows Consumer Show or Business - to - Consu m er Shows Consolidation Shows (Also Call e d C o m bined or Mixed Shows) Exhibition Manage m ent: Key Players Exhibition Organizer Facility Manager General Service Contractor Knowledge, Skills, and Abilities of an Exhibition Manager Considerations in Managing a Show Locati on Shipping and Storage Marketing and Pro m otion Technology Risk and Crisis Manage m ent Exhibitor Perspective Wh y Exhibit? Exhibit Design Principles Staffing the Exhibit Measuring Ret urn on Invest m ent Trends and Best Practices S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions References

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    13 A bout the C hapter C ontributor CHA P TE R SI X – SE R VIC E CONTRA C TO RS Chapter Objectives Definition of the General Service s Contractor General Service Contractor Responsibilities Labor / Trade Unio n s Evolution of Service Contractors Organization of a General Servi c es Contracting Co m p any Types of Service Contractors Specialty Service Contractors Exhibitor - A ppointed Service Contractors The Relationshi p betwee n Contrac t ors and Event Organizers Resources in the Service Contractor Industry S o Ho w D o e s I t Al l W o rk? Best Practices S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions A bout the C hapter Contributor CHA P TE R SEVE N – DESTINAT I O N MANAGEMEN T C OMPANIES Chapter O bjectives Destination Management Co m pany : Definition, Structure, and Services Services P rovided by Destination Manage m ent Co m panies Destination Manage m ent Co m p any versus Destination Marketing Organization Business Structure of DMCs The Destin a tion Ma n ag e m ent Company Organization Independent Operator Mu lt i - s e r v i ce s Ope r a t or Destination Manage m ent Networks Business Model of Destination Manage m ent Companies Clients Destination Manage m ent Co m p any Operations The Sales Process Identifying New Business Opportunities Request for Proposal Site Inspections Program D e velop m ent Program Execution

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    14 Transportation services Production of Events W rap - Up and Billing Finding and Selecting a Desti n ation Manage m ent Co m p any Association of Destination Manage m ent Executives Best Practices in DMC’s S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions About the Chapter Contributor CHAPTE R EIGH T – SPECI A L EVENTS MANAGEMENT Chapter O bjectives A W orking Definition of a Special E vent History and Background It All Begins with a Relationship Examples of Special Events Planning Tools for a Special Event Understanding Com m unity Infrastructure Special Event Marketing Considerations Merchandising and Pro moting the Special Event Pro m otional Mix Sponsorships for Special Events Working with the Me d ia for an Event Understanding the Target Market for Your Special Event Preparing f o r the Special Event Software and Tools for Special Events The Special Event Budget Rental Costs Security Costs Production Costs Labo r Costs Marketing C o sts Talen t Costs Breakdown of the Special Event Future Trends and Best Practices in Special Events S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions About the Chapter Contributor

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    15 CHA P TE R NINE – FOO D AN D B E VERAGE Chapter Objectives Catered Ev e n ts On - pre m ise Catering Off - pre m ise Catering Style of Service Menus Food Consumption Patterns Beverage E v ents Reasons for a Beverage Event Categories of Liquor Ho w Beverage s Ar e Sold Labor Charges Hospitality Suites Ro o m s Room Set Ups Ro o m Rental Charges Service Tablesca p es Room Rental Charges Service Requirements Set Over Guarantee Cocktail Servers Service Timing Trends and Best Practices S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions About the Chapter Contributor s CHAPTE R TEN – LEGA L ISS U E S I N TH E MEE C INDUSTRY Chapter Objectives Negotiation Negotiation Strategies Negotiation Hotel Contracts Naming Names Contracts Statute of Frauds Parol Evid en ce Key Hotel Grouo Meeting Contract Clauses Attrition Cancell a tion Ter m ination

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    16 Dispute Resolution Crisis Preparedness and Manage m ent What Is Risk? W hat Is Crisis Manage m ent? Crisis Manage m ent A m ericans with Disabilities Act Int e lle c tu a l Property Patents Trademarks Copyrights Labo r Issues Ethic s i n MEEC Supplier Relations Trends and Best Practices Regarding Legal Issues in MEEC S u m m ary Case Study Key W o rds and Ter m s Review and Discussion Questions About the Chapter Contributor CHA P TE R ELEVEN – TECHNO L OG Y A ND TH E MEE C P R O F ESSIONAL Chapter Objectives Virtual Site Selection a n d Research Virtual Tours Online RFP’s Meeting Industry Portals and Information Resources Marketing and Com m unications Websites and Strategic Communications Event W ebsites Mobile Websites E - blasts R oom D esign S o f t w are Selling the S how Floor Online Registr a tion Social Media Primary Social Channels Live Streaming Blogging Podcasting Hashtags Social Selling Event Apps Desktop Tools Apex Virtual Trade Shows On - Site Event Tech Infrastructure Bandwidth W ired versus W ireless

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