Organizational Assessment of Apple Inc.

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ORGANIZATIONAL ASSESMENT OF APPLE INC.1Organizational Assessment of Apple Inc.NameMgt416September 10, 2014Argosy UniversityAnalyze the organizational structure, strategic positioning, and competitive advantage of Apple Inc.using SWOT analysis. Discuss both internal and external factors that impact the company’s operationsand market performance. Additionally, reflect on the ethical concerns related to Apple’s labor practicesand propose potential improvements. Ensure your answer is supported with relevant examples andreferences. (Word count: 1500-2000 words)ORGANIZATIONAL ASSESSMENT OF APPLE INC.2AbstractThere are several factors in a business that can either make or breakit. A lot has got to do withwhat you build it on and what you build it with. In some instances it may just take one product tobecome successful such as the Apple Inc. withjust one computer. Today it isa multi-billionaire

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industry.Accessing a company’s current position in today’s market involves many factors.Hereis anevaluationonApple Inc.ORGANIZATIONAL ASSESSMENT OF APPLE INC.3Apple Inc. is amultinational organization that is located in the US. Itscompany thatdesigns, sells and produces various types ofgadgets and products such aspersonalcomputers,software, iPadsandiPhonesto consumers all over the globe.It was founded in 1976 and in 2005it made $13.95 billion after previous ups and downs in the industry (Iftikhar,2013).So far it isthe number one andatthetop of the market seller toward becoming the leader in technologicalproductswhich aresoldtoday. They have attracted many customers as theyrepresenta sense ofluxury, yet affordableandgreatdesign but alsoby providingconvenience and comfort inuserfriendlyproductsthat makes it crucialto want to own.People who are seen with an Appleproduct are viewed in society as innovative, stylish, intelligent and apart from the crowd.Owning one of Apple’sproducts helps to make life so much simplerisalsoone of their maingoals(Iftikhar, 2013).These techniqueshelp make Apple Inc. a marketing genius in creatingproducts that can be recognized by its unique featuresand unlike any other(Iftikhar,2013).Their motto, “Think Differently”, gives Apple Inc.the edge along withhavingsimplicityand creativity(Iftikhar,2013).Not just for the fact thatApple products areunique, simple andhavea luxurious image makes customers want to buy the products, but because they get to trustthe products and continue to have the need tokeep up with technology(Iftikhar,2013).This iswhat makes customers keep coming back for more. Apple Inc. has successfully transformeditsimage from a computer manufacture to a full-fledged electronic company(Iftikhar,2013).

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Apple Inc. controls over 4.2% of the US market in PCs and its iPod models control over70% of the hard drive Mp3 player market(Iftikhar,2013).It has generated 71% of the industryinprofits by making 65% in the international headset market (Iftikhar,2013).ORGANIZATIONAL ASSESMENT OF APPLE INC.3It maintains itssuccess by catering to the consumers’ needs before they know what they want.According to Apple Inc. their“Vision”is to strive to make its customers masters ofproductsthey have bought. They also want their employees to understand their products so thattheycan have a good customer/employee relationship. It wants to put objectives in place tocontinuously move forward to implement strategies to fulfill objectives and to ensure the rightmarketing, financial, and operational structures are in place to apply the strategies(Iftikhar,2013).A clear“Mission statement”is needed to establish objectives andtoformulatestrategiesattheApple Inc. Apple Inc.is a trendy technology company that prides itself withelectronics andsoftware systems that are efficient andeasy to use. This is what makes the company popular andsuccessful today(Iftikhar,2013).Apple Inc. is also a unique company that’s values: quality,custom, principle and standardsthat they feel are toolsto help its employees and company grow(Iftikhar,2013).Apple isdedicated to makingthe best personalcomputerfor;students,educators,professors and consumers all around the worldandto havethe best experience from a computerthrough its unique and innovativesoftware,hardwareandall that theInternethas to offer(ukessay, 2013).When companies try to compare their product to Apple’s theycan’t compete. Theyfindcompetitorswilltry togo up againstiPhonesbuttheseitemssold120 million units since itfirstwent on sale in 2007(Magee, 2011).Competitors such asAndroid and Blackberryhave fallen

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