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Organizational Assessment of Apple Inc.

Evaluation of Apple's organizational structure, strategy, and performance.

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    ORGANIZATIONAL ASSESMENT OF APPLE INC. 1 Organizational Assessment of Apple Inc. Name Mgt416 September 10, 2014 Argosy University Analyze the organizational structure, strategic positioning, and competitive advantage of Apple Inc. using SWOT analysis. Discuss both internal and external factors that impact the company’s operations and market performance. Additionally, reflect on the ethical concerns related to Apple’s labor practices and propose potential improvements. Ensure your answer is supported with relevant examples and references. (Word count: 1500 - 2000 words) ORGANIZATIONAL ASSESSMENT OF APPLE INC. 2 Abstract There are several factors in a business that can either make or break it. A lot has got to do with what you build it on and what you build it with. In some instances it may just take one product to become successful such as the Apple Inc. with j ust one computer. Today it is a multi - billionaire

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    industry. Accessing a company’s current position in today’s market involves many factors . Here is an evaluation on Apple Inc. ORGANIZATIONAL ASSESSMENT OF APPLE INC. 3 Apple Inc. is a multinational organization that is located in the US. Its company that designs, sells and produces various types of gadgets and products such as personal computers , software, iP ad s and iP hones to consumers all over the globe. It was founded in 1976 and in 2005 it made $13.95 billion after previous ups and downs in the industry (Iftikhar,2013). So far it is the number one and at the top of the market seller toward becoming the leader in technological products which are sold today. They have attracted many customer s as they represent a sense of luxury , yet affordable and great design but also by providing convenience and comfort in user friendly products that makes it crucial to want to own . People who are seen with an Apple product are viewed in society as innovative, stylish, intelligent and apart from the crowd. Owning one of Apple’s products helps to make life so much simpler is also one of their main goals ( Iftikhar , 2013 ) . These technique s help make Apple Inc. a marketing genius in creating products that can be recognized by its unique features and unlike any other (Iftikhar,2013). Their motto, “Think Differently”, give s Apple Inc. the edge along with having simplicity and creativity (Iftikhar,2013). Not just for the fact that Apple products are unique, simple and have a luxurious image makes customers want to buy the products , but because they get to trust the products and continue to have the need to keep up with technology (Iftikhar, 2013 ) . This is what makes customers keep coming back for more . Apple Inc. has successfully transformed its image from a computer manufacture to a full - fledged electronic company (Iftikhar,2013).

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    Apple Inc. controls over 4.2% of the US market in PCs and its iPod models control over 70% of the hard drive Mp3 player market (Iftikhar,2013). It has generated 71% of the industry in profits by making 65% in the international headset market (Iftikhar,2013). ORGANIZATIONAL ASSESMENT OF APPLE INC. 3 It maintains its success by catering to the consumers’ needs before they know what they want . According to Apple Inc. their “ Vision ” is to strive to make its cu stomers masters of products they have bought. They also want their employees to understand their products so that they can have a good customer/employee relationship . It wants to put objectives in place to continuously move forward to implement strategies to fulfill objectives and to ensure the right marketing, financial, and operational structures are in place to apply the strategies (Iftikhar,2013). A clear “ Mission statement ” is needed to establish objectives and to formulate strategies at the Apple Inc. Apple Inc. is a trendy technology company that prides itself with electronics and software systems that are efficient andeasy to use. This is what makes the company popular and successful today (Iftikhar,2013). Apple Inc. is also a unique company that’s valu es : quality, custom, principle and standards that they feel are tools to help its employees and company grow (Iftikhar,2013). Apple is dedicated to making the best personal computer for ; students, educators , professors and consumers all around the world and to have the best experience from a computer through its unique and innovative software, hardware and all that the Internet has to offer (ukessay, 2013) . When companies try to compare their product to Apple’s they can’t compete. They find competitors will try to go up against iPhones but these items sold120 million units since it first went on sale in 2007 (Magee, 2011). Competitors such as Android and Blackberry have fa ll en

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