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Organizational Assessment of Apple Inc.: Structure, Strategy, and Ethical Considerations

An assignment evaluating Apple's organizational structure, corporate strategy, and ethical business practices.

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    Organizational Assessment of Apple Inc.: Structure, Strategy, and Ethical Considerations As a consultant hired to evaluate the performance of Apple Inc., assess the company's current position in relation to its business operations, strategy, and organizational structure. In your analysis, consider the internal and external factors influencing Apple's success, including the demographic, socio - cultural, economic, and technological environment. Additionally, identify potential ethical issues that Apple may face in the current global business landscape. Support your evaluation with insights from at least three scholarly sources. Word Count Requirement: 1500 - 2000 words

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    LASA 1 — Conducting an Organizational Assessment The success of an organization depends heavily on its structure, strategies, and culture. In this assignment, you will develop an understanding of the importance o f these elements in the success failure of an enterprise. This assignment is the first of the two LASA assignments you will complete in this course. Select at least three (3) scholarly sources to support the information in your report. Description of LASA: In this assignment, you will assess an organization’s current position in the internal and external environment. Scenario: You have been hired as a consultant to evaluate the performance of a manufacturing or service organization. As part of your function, you need to assess the organization’s current position with regard to their business operations, strategy, and organizational structure, as well as identify potential ethical issues management may face. The executive management team has asked you to submit a report of your findings. Business description (Apple Inc) The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App Store , iBooks Store, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third - party cellular network carriers, wholesalers, retailer s, and value - added resellers. Apple, Inc. has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Since then, the company launched numerous successful electronic products including iPhone, iPad and new series of Mac computers, which resulted in huge revenue growth (from $5.36 billion in 2001 to $170.91 billion in 2013). The main reasons of such great Apple’s success are its marketing

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    and advertising capabilities, vertical integration, brand reputation and strong distribution channels in U.S ( Daly, K., and M. U. Shahid (2013) ) . Business Strategy The Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease - of - use, seamless integration, and innovative design. The Company believes continual investment in research and development, marketing and advertising is critical to the development and sale of innovative products and technologies. As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third - party digital content and applications through the iTunes Store. The Company supports a community for the development of third - party software and hardware products and digital content that complement the Company’s offerings. The Company believes a high - quality buying experience with knowledgeable salespersons who can convey the value of the Company’s products and services greatly enhances its ability to attract and retain customers. Therefore, the Company’s strategy also includes enhancing and expanding its own retail and online stores and its third - party distribution network to effectively reach more customers and provide them with a high - quality sales and post - sales support experience. Apple Marketing Plan Apple Inc’s Organizational Structure

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    At Apple Inc. the Senior Vice President of Worldwide Marketing, Philip Schiller, is placed at the second tier of the organizational chart. Apple Inc. (Apple) has managed to create substantial value in the highly competitive consumer electronics industry, by innovating and forging a path considerably different from those of the largest competitors in the industry, successfully differentiating its products from those of the competition by choosing to focus on quality, design elegance, and superior customer service. Apple utilizes the internet and the World Wide Web to market its products and services to consumers all over the world. Apple has made online consumers its target audience with technological advances and the increased availability of internet connections. Despite the current economic downturn, the emergence of smart phones operating on competing platforms ( an droid, windows, etc.), and the growth of ultra portables (tablets),

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