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Promotional and Advertising Strategies: A Comparative Analysis of Toyota Motors and General Motors

This paper compares promotional and advertising strategies at Toyota Motors and General Motors, analyzing their effectiveness and market positioning.

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    Running head: Promotional and Advertising Strategies 1 Promotional and Advertising Strategies: A Comparative Analysis of Toyota Motors and General Motors Analyze the promotional and advertising strategies used by Toyota Motors and General Motors in adapting to the evolving automobile industry. How do these strategies contribute to their market survival and growth in a competitive environment? Discuss the role of brand management, product development, and consumer - oriented promotion in enhancing their competitive advantage. Provide a comprehensive comparison, supported by relevant examples. (Minimum word count: 1500 words)

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    Promotio nal and Advertising Strategies 2 Promotional and Advertising Strategies: Toyota Motors and General Motors BUS 508 Contemporary Business Name: Instructor: Date:

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    Promotio nal and Advertising Strategies 3 Abstract The production and management systems in many industries get revolutionized globally due to changing technologies. The automobile industry is not left behind and is currently facing new opportunities and threats. Increase in safety requirements, globalization, digitalization and individualization are a few factors that are spearheading the change in the industry. Survival of companies has been made uncertain, and only those that consumers find to add value are guaranteed the existence. This paper will analyze two leading automobile industries, Toyota Motors and General Motors, and the marketing techniques and strategies that have enabled their survival in the recent past. The study will reveal that environmental interpretation and aspiration to the usage of new technology are important factors for the generation of profit and retention of the market share in the automobile industry.

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