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Strategic Audit on e-company Tigerdirect.com.com and Best Buy

A comparative strategic audit of Tigerdirect and Best Buy.

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    Running Head: STRATEGIC AUDIT ON E - COMPANY 1 Strategic Audit on e - company Tigerdirect.com.com and Best Buy <Your Name> <Class> Strategic Audit of E - Companies: TigerDirect.com and Best Buy Conduct a strategic audit comparing TigerDirect.com and Best Buy. Your analysis should include the following sections: 1. Company Introduction: Provide a brief overview of each company, including their mission statements and product offerings. 2. Key Strategies: Compare the marketing strategies and business operations of both companies. Discuss the differences in customer interface approaches, including online, brick - and - mortar, and multi - channel strategies. 3. SWOT Analysis: Conduct a detailed SWOT analysis for both TigerDirect.com and Best Buy, highlighting their strengths, weaknesses, opportunities, and threats. 4. Importance of Strategic Management: Explain the importance of strategic management and how it impacts the performance of these companies. Include financial and non - financial benefits. 5. Recommendations and Conclusion: Based on your analysis, provide strategic recommendations for both companies to enhance their competitive advantage and market positioning. Word Count Requirement: 2000 – 2500 words.

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    STRATEGIC AUDIT ON E - COMPANY 2 Tiger Direct Company Introduction Tigerdirect.com is a direct online and catalog retailer of computers and consumer electronics. It is a Systemax subsidiary. Its headquarters are in Fontainebleau, Florida. Tigerdirect.com .com was established to serve the needs of computer users, and today it is one of the industry's top computer and computer - product retailers. It is a Fortune 1000 company and leading retailer of brand name and private label products, including personal computers, notebook computers, consumer electronics, computer - related accessories, technology supplies and industrial products . Mission statement: “ Through an efficient and diversified multi - chan nel marketing system, we provide customers a unique shopping experience by of fering the best prices and servi ce on a broad range of products and services. ” Best Buy Company Introduction Best B uy was f ounded in 1966.It is a retail consumer electronics business that owns 1150 big box and over 100 express stores around the globe. Its branded store banners include Best Buy, Best Buy Express, Best Buy Mobile, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales. Its stores sell a variety of electronic gadgets, movies, music, computers, mobile phones, and appliances. On the services side, it offers installation and maintenance, technical support, and subscriptions for mobile phone and Internet services. Best Buy sports a l arge array of brands. Best Buy’s competitors include Amazon, Walmart, Radio Shack and the world of online retailers. Mission Statement: "Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers — and we rely on our employees to solve tho se puzzles. Thanks for stopping”. Common Key Strategies of companies:

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