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Strategic Management in Google

A case study analyzing Google's strategic management and business growth strategies.

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    GOOGLE 1 Strategic Management in Google By Strategic Management of Technology Assignment Number: Professor Name April 22 , 2014 Analyze Google's organizational culture, technological competencies, and product development strategy, and discuss how they contribute to its success in the competitive tech industry. Using Schein’s model of organizational culture, explain how Google’s management practices, employee empowerment, and internal innovation foster a dynamic and sustainable business environment. Your answer should also address potential challenges related to employee isolation and work - life balance within Google’s unique culture. (Word Count: 1,500 - 2,000 words)

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    GOOGLE 2 Section 1 - Strategy TCO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization. The company of Google is of higher technology with a growth rate that is amazing. There was a time a decade ago when no one knew the company but currently the term has become so household that it is used as an important thing of the house. The company started on an operation performed by 2 men and from that it has now come to be an organization where individuals try hard to work at. A product was launched by the organization of Google offering an engine to search. Currently the company operates and sells various products and services such as Alerts, google Earth etc allowing the user to have a virtual base of the realities in the world. But these developments did not happen on their own (Zook, 2009). It was the presence of correct values in the culture of Google that led towards success of the company due to the ability to grow sustainably. The present CEO of Google is Sergey Brin and the mission of the company remains to help individuals search for what they require. There is a close link between management and culture of Google, which implies that the style of management has an influence over the whole organizations culture. It has been maintained by researchers that culture is essential because it helps in making the workforce effective leading towards subsequent profit enhancement (Zook, 2009) . There is a section within the organization culture that holds on to innovation and therefore it is essential for an organization’s management to understand what has to be done in order to act in accordance to bringing innovation in their culture.

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    GOOGLE 3 In order to understand the culture of organization chosen (Google), this paper will make the model of Schein as a base to reach the complete information on Google’s corporate culture and issues ahead (Zook, 2009) . This theoretical model is the best choice adopted for this essay because it presents and highlights its implementation with functional uses that are not difficult. There are other framework concepts as well such as the Hofstede model and the Johnson and Scholes model providing theories that try to depict the exact nature of culture. It is also inclusive of not only the elements that are concrete but also the elements that are not tangible in nature such as many rites and rituals. This model has a harder implementation which makes it difficult for the user to implement the frequent organizational culture aspects. In order to outline the issue, it seems valid to highlight different perspectives of Schein’s model that enables its usage in the most applicable and efficient way.

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