Strategic Management in Google

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GOOGLE1Strategic ManagementinGoogleByStrategic Management of TechnologyAssignment Number:ProfessorNameApril22, 2014Analyze Google's organizational culture, technological competencies, and productdevelopment strategy, anddiscuss how they contribute to its success in the competitive techindustry. Using Schein’s model of organizational culture, explain how Google’s managementpractices, employee empowerment, and internal innovation foster a dynamic and sustainablebusiness environment. Your answer should also address potential challenges related to employeeisolation and work-life balance within Google’s unique culture. (Word Count: 1,500-2,000words)

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GOOGLE2Section 1-StrategyTCO F-Given an organizational andindustry context, identify and suggest a deploymentstrategy that will facilitate the success of a technologically driven organization.The company of Google is of higher technology with a growth rate that is amazing. Therewas a time a decade ago when no one knew the company but currently the term has become sohousehold that it is used as an important thing of the house. The company started on an operationperformed by 2 men and from that it has now come to be an organization where individuals tryhard to work at. A product was launched by the organization of Google offering an engine tosearch. Currently the company operates and sells various products and services such as Alerts,google Earth etc allowing the user to have a virtual base of the realities in the world. But thesedevelopments did not happen on their own(Zook, 2009). It was the presence of correct values inthe culture of Google that led towards success of the company due to the ability to growsustainably. The present CEO of Google is Sergey Brin and the mission of the company remainsto help individuals search for what they require.There is a close link between management and culture of Google, which implies that thestyle of management has an influence over the whole organizations culture. It has beenmaintained by researchers that culture is essential because it helps in making the workforceeffective leading towards subsequent profit enhancement(Zook, 2009). There is a section withinthe organizationculturethat holdsontoinnovationand thereforeitisessential foranorganization’s management to understand what has to be done in order to act in accordance tobringing innovation in their culture.

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GOOGLE3In order to understand the culture of organization chosen (Google), this paper will make themodel of Schein as a base to reach the complete information on Google’s corporate culture andissues ahead(Zook, 2009).This theoretical model is the best choice adopted for this essay because it presents andhighlights its implementationwithfunctional uses that are notdifficult. There are otherframework concepts as well such as the Hofstede model and the Johnson and Scholes modelproviding theories that try to depict the exact nature of culture. It is also inclusive of not only theelements that are concrete but also the elements that are not tangible in nature such as many ritesand rituals.This model has a harder implementation which makes it difficult for the user toimplement the frequent organizational culture aspects. In order to outline the issue, it seems validto highlight different perspectives of Schein’s model that enables its usage in the most applicableand efficient way.

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