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Strategic SWOT Analysis for Silver Airways

This case study explores Silver Airways' growth through strategic acquisitions, particularly Seaborne Airlines, and presents a comprehensive SWOT analysis to guide future strategic goals and objectives.

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    Title of Paper: BMGT 364 7380 Project 1 (Week 3) - Planning and the SWOT Analysis for Silver Airways Student Name: Sirri Ashley Course: BMGT 364 7380 Management and Organization theory (2232) Instructor's Name : Professor. Lauren Dugas Glover Date: April, 4, 2023.

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    BMGT 364 7380 Project 1 (Week 3) - Planning and the SWOT Analysis for Silver Airways Introduction Silver Airways is an airline that launched operations in 2011 and its tactical operations has made the company to be one of the largest regional airlines that operate in Florida. The company has about 125 flights daily which is considered substantial business to maintain an airline its size. To bolster its operations and widen it operations, the company acquired Seaborne Airline in 2018, an acquisition that combined the operations of two independent airlines that have complementary 7 routes, akin Saab 340B fleet, and codeshare 'interline partners that are common to each airline. As a strategy, acquiring an airline that serves destination through Puerto Rico, the Caribbean and Virgin Islands made the company to wide its regional operations. More precisely, acquiring an airline ±at has been in business for 25 years was a strategic move by Silver Airways (Lumen, 2012). The company's management is optimistic the company will soon become one of the major airlines in the U.S since it has reliable, state of ±e art aircraft and airplanes that are fuel- efficient with turbo-prop engines (Lumen, 2012). Research has proven that for a company such as Silver Airways to facilitate the decision malting process in its operations, it must undertake a SWOT (Strengths, Weaknesses, Opportunities. & Threats) analysis of its processes. The SWOT framework is a vital tool fur an organization to have an insight on where it's operating well, where there needs to be improvements and the opportunities and risks that a company may be facing (Lumen, 2012). The following project will undertake a SWOT analysis of Silver Airways, undertake an in-depth examination of the components of SWOT for the company, make a proposition for the strategic goals for the firm and highlight the strategic objectives that Silver

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    Airways can pursue to continue being one of the best regional airlines and also move to become one of the major airlines in the U.S. SWOT Table for Silver Airway Strengths Weaknesses Silver Airways has Interline partner agreements with Emirates. Bahamasair, All Nippon Airways Hahn Air Alaska Airlines Air Canada, and Azu. The brand recognition for the company is poor. The trips to Bahamas and Caribbean from Florida mate the company to be the largest service provider in this route. There are cases of poor customer reviews that have been posted about the company. Commendable safety record The company has Codeshare partner agreements with successful companies such as United. American, JetBlue., AviancaCopa, ., and Delta Airlines. There have been cases of poor customer care by some members staff who are not adequately trained in customer service comprehensively. Acquisition of large and profitable companies such as Seaborne. The number it its fleet is limited to make it a major airline. The company operates in a limited regional market Opportunities Threats Ventures to p aimer with more airlines. The economic instability can affect the operations of the company. Numerous routes to be expanded into by the company. The reputation of the company is poor online. The company can leverage existing partnerships and make expansion into the continental U.S. Challenges that were posed by COVID-19) are stdl a threat to ±e operations of the company. There is an opportunity to use technology to improve customer care and their experience with the airline. Fuel prices are volatile Threats of terrorism attacks to Silver Airway flights. Strengths Strengths imply the positive traits in possession by a company which aid ±e firm in pursuing and achieving the goals set forth when the company was established (Lumen (2012). One of the strengths that Silver Airways boasts with is that it is a large regional operator. As a

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