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The Freshi Inc.: Non-Alcoholic Beverage Corporation

A case study on Freshi Inc., its product strategy, and market expansion.

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    The Freshi Inc.: Non - Alcoholic Beverage Corporation

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    Elevator Pitch  Company Named: The Freshi Inc.  Does: Non - Alcoholic Beverage Corporation  Serving Market : Involved in the manufacturing, production, marketing and distribution of non - alcoholic beverages, snacks and other fast food products.  Makes Money By: Products Sale  Like Other Companies: Pepsi Co. Coca - Cola and few other which are in non - alcoholic beverage business.  Will Succeed Because It: Company focused on providing common and reviving utilitarian drink with enhanced measure of vitamins and other useful fixings to permit the buyer to beat the step by step difficulties of an occupied work, both from physical and psychological point of view.  Aims to Achieve: ‘Direct to Retail’ Market in order to minimize supply chain management.

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    Size of O pportunity  North America with the increased requirements of zero - sugar and routine beverages.  Asia Pacific is one of the biggest market for non - beverage products demand  Asia Pacific has risen economy India and China will strengthen the business So , Company has biggest opportunity to grow business in developed and developing area.

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