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The Role of Strategic and Financial Planning in Long-Term Growth: A Case Study of Target Corporation�s 2013 Technology Initiative

A case study analyzing Target Corporation�s financial and strategic planning initiatives for long-term growth.

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    Running Head: Strategic Initiative Strategic Initiative Title: Course Name: Topic Name: Instructor Name: Student Name: Date: Discuss the role of strategic and financial planning in achieving long - term growth for an organization, using Target Corporation’s 2013 technology initiative as a case study. In your answer, explain how the initiative aligns with the company’s financial goals, affects its supply chain costs and revenues, and addresses ethical concerns related to customer privacy and social media. Word Count Requirement: 1000 - 1200 words.

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    Running Head: Strategic Initiative Introduction Now in present business environment the major part of a business organization’s success is planning. Two important types of planning organization use are strategic and financial planning. Strategic planning is the route of determining the objective your company will take, the valuable goals you have for the business and how to reach what you want ( Miller C C & Cardinal B , 1 994 ) . On the other hand f inancial planning is managing organizations finances over time in specific way that you can meet your business needs. In business b oth types of planning engage for defining objectives, gathering and analyzing data, apply the plan and monitoring the outcomes ( Miller C C & Cardinal B , 1 994 ) . T he Target Corporation’s whole strategic plan is to develop the significance and consistency of its valuable customer experience across many channels ( social media & mobile, in - store, online), as well as maintain , grow and leverage the Target name and maintain a good reputation of satisfying customer requirements . Consistent with the whole strategy, for the year 2013 the Target Corporations plan involved a number of strategic initiatives to develop long long - term growth. Initiative discussed in the organization's annual report. As noted above, 2013 annual report of Target Corp. discusses some strategic initiatives one of which connected to high technology. Target Corp oration greatly relies on a computer system to deal with process guest transactions, record , manage guest data, well communicate with vendor and other third important parties, summarize and examine such results service operations a n d accounts ( Target Corporation , 2014 ). The business of Target Corp. is becoming increasingly dependent on technology; Target Corp continues to make important technology investments. As well the items noted above, this corporation sees high - technology as a effective way to increase useful position, and successfully manage guest facing well experience. As well , in 2013 due to

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