Werk It Gear Brand Engagement

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WERK IT GEAR Rock it in your Werk I t G ear
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Resonance • Brand resonance refers to the relationship between a consumer and the werk it gear clothing, and how consumers can relate to it. • Werk It Gear brand loyalty is the positive feeling towards the brand by our customers, that means dedication to buy our products from the brand regardless of what new product our competitors bring to the market. • Werk It Gear brand attachment is more of an emotional attachment, from our customers towards our products. This attachment can be based on different reasons. For example a client can love our customized and built to fit products, or our fancy and creative brand name. • Werk it Gear brand targets a particular clientele, of young customers. This brings about a specialized , non - geographically bound community of our brand lovers, connected through social relations among our brand admirers. • Werk It Gear brand community is based on either brand admirers with shared consciousness or a sense of moral responsibility. • Building brand engagement, will require Werk It Gear to provide communication and create experiences for customers that will add value, and create relationships with our customers. This experiences should create a connection with the customers for them to want to come back again and again to buy from us.

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