Werk It Gear Brand Engagement

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WERK IT GEARRock it in your WerkItGear

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Resonance•Brand resonance refers to the relationship between a consumer and the werk it gearclothing, and how consumers can relate to it.•Werk It Gear brand loyalty is the positive feeling towards the brand by ourcustomers, that means dedication to buy our products from the brand regardless ofwhat new product our competitors bring to the market.•Werk It Gear brand attachment is more of an emotional attachment, from ourcustomers towards our products. This attachment can be based on different reasons.For example a client can love our customized and built to fit products, or our fancyand creative brand name.•Werk it Gear brand targets a particular clientele, of young customers. This bringsabout a specialized , non-geographically bound community of our brand lovers,connected through social relations among our brand admirers.•Werk It Gear brand community is based on either brand admirers with sharedconsciousness or a sense of moral responsibility.•Building brand engagement, will require Werk It Gear to provide communicationand create experiences for customers that will add value, and create relationshipswith our customers. This experiences should create a connection with the customersfor them to want to come back again and again to buy from us.

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