RESONANCE•BRAND RESONANCE REFERS TO THE RELATIONSHIP BETWEEN ACONSUMER AND THE WERK IT GEAR CLOTHING, AND HOWCONSUMERS CAN RELATE TO IT.•WERK IT GEAR BRAND LOYALTY IS THE POSITIVE FEELINGTOWARDS THE BRAND BY OUR CUSTOMERS.•WERK IT GEAR BRAND TARGETS A PARTICULAR CLIENTELE, OFYOUNG CUSTOMERS.•BUILDING BRAND ENGAGEMENT, WILL REQUIRE WERK IT GEAR TOPROVIDE COMMUNICATION THAT CREATE RELATIONSHIP WITHCUSTOMERS.
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