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What Is Pepsi? Brand Elements - Document preview page 1

What Is Pepsi? Brand Elements - Page 1

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What Is Pepsi? Brand Elements

An analysis of Pepsi�s branding elements and their impact on consumer perception.

Lily Green
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12 months ago
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What Is Pepsi? Brand Elements - Page 1 preview imageWhat is Pepsi?Combinecompany goals & strategies to identify best elements•Brand elements help:–Enhance brand awareness–Enhance associations–Encourage positive emotions &feelingsThereare many branding theories and concepts discussed by Kevin Keller inStrategic Brand Management:Building, Measuring andManagingBrandEquity.Brand Elements
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Business Management

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