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What Is Pepsi? Brand Elements

An analysis of Pepsi�s branding elements and their impact on consumer perception.

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    What is Pepsi? Combine company goals & strategies to identify best elements • Brand elements help: – Enhance brand awareness – Enhance associations – Encourage positive emotions & feelings There are many branding theories and concepts discussed by Kevin Keller in Strategic Brand Management: Building , Measuring and ManagingBrand Equity. Brand Elements

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