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ABCs of Relationship Selling Through Service 6th Canadian Edition Test Bank

Get step-by-step explanations and proven study techniques with ABCs of Relationship Selling Through Service 6th Canadian Edition Test Bank, an essential exam prep resource.

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11.Which of the following statements about the importance of salespeople and selling is true?A.Salespeople are responsible for the success of new products, but have little to do with keepingexisting products in the marketplace.B.Salespeople are responsible for keeping existing products in the marketplace, but have little todo with the success of new products.C.The term selling and marketing should be used interchangeably.D.Salespeople have a direct impact on the successful operation of most businesses.E.Only the legal profession generates more revenue in our economy than the selling profession.2.Which of the following statements about the importance of salespeople and selling is true?A.Theefforts of salespeople are not instrumental in keeping existing products on retailers'shelves.B.Salespeople have no direct impact on the success of new products.C.No other profession generates less revenue in our economy than the selling profession.D.Salespeople have an indirect impact on the constructing of manufacturing facilities.E.The lack of selling capability puts people at a disadvantage.3.According to the textbook, which of the following terms best describespersonal communication ofinformation as a process to persuade a prospective customer to buy something that satisfies hisor her needs?A.MarketingB.Personal SellingC.PromotionD.Public relationsE.Advertising4.As described in the text, which of the following terms doesnotdescribe the act of selling?A.communicatingB.persuadingC.marketingD.helpingE.suggesting

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ABCs Of Relationship Selling Throug...

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