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Devry BUSN319 Final Exam August 2015

Final exam covering key business and marketing principles.

Theodore Long
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Devry BUSN319FinalExamAugust 2015QuestionQuestion 1.1. (TCO 4) Three commonly used methods of evaluating marketing programs aremarketing metrics, marketing dashboards, and (Points : 5)marginal analysis.marketing audits.marketing ROI.marginal analysis.marketing control boards.Question 2.2. (TCO 1) Ideally in effective marketing planning, goals should be _____ in terms ofwhat is to be accomplished and when. (Points : 5)loose and vagueas general as possibleflexible or elasticquantified and measurableNone of the aboveQuestion 3.3. (TCO 3) Which marketing strategy focuses on a single market segment but addsadditional product lines? (Points : 5)Full coverageMarket specializationProduct specializationSelective specializationMarket-product concentrationQuestion 4.4. (TCO 1) Based on relative competitive scope (broad target to narrow target) andsource of competitive advantage (lower cost to differentiation), Porter's four generic businessstrategies are differentiation, cost focus, differentiation focus, and (Points : 5)exclusivity.electronic-focus.quality focus.cost leadership.service leadership.Question 5.5. (TCO 1) Step 3 in the planning phase of the strategic marketing process is (Points :5)the situationanalysis.the market-product focus and goal setting.

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Document Details

University
DeVry University
Course
BUSN 460
Subject
Business Management

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