Principles of Managerial Economics

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Principles of Managerial Economics MULTIPLE CHOICE 1. The form of economics most relevant to managerial decision - making within the firm is: a. macroeconomics b. welfare economics c. free - enterprise economics d. microeconomics e. none of the above ANS: D PTS: 1 2. If one defines incremental cost as the change in total cost resulting from a decision, and incremental revenue as the change in total revenue resulting from a decision, any business decision is profitable if: a. it increases revenue more than costs or reduces costs more than revenue b. it decreases some costs more than it increases others (assuming revenues remain constant) c. it increases some revenues more than it decreases others (assuming costs remain constant) d. all of the above e. b and c only ANS: D PTS: 1 3. In the shareholder wealth maximization model, the value of a firm's stock is equal to the present value of all expected future ____ discounted at the stockholders' required rate of return. a. profits (cash flows) b. revenues c. outlays d. costs e. investments ANS: A PTS: 1 4. Which of the following statements concerning the shareholder wealth maximization model is (are) true? a. The timing of future profits is explicitly considered. b. The model provides a conceptual basis for evaluating differential levels of risk. c. The model is only valid for dividend - paying firms. d. a and b e. a, b, and c ANS: D PTS: 1 5. According to the profit - maximization goal, the firm should attempt to maximize short - run profits since there is too much uncertainty associated with long - run profits. a. true b. false ANS: B PTS: 1
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