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Strategic Analysis of Apple Inc.: Vision, Mission, Globalization, and Financial Performance: Assignment Grading

A strategic business analysis of Apple Inc., evaluating its mission, vision, globalization, and financial strategies.

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    Running head: Questions and Answers 1 Assignment Grading Course: Name Apple Inc. Yours Name Professor’s Name [optional] University

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    Questions and Answers 2 1. Explain your initial impression of the organization based upon your initial review of their corporate website. Apple Incorporation is the well - known computer manufacturer and smart or digital devices maker which providing its services with a strong roots in its own implemented technology by their unique products maintaining the customers value through its quality deliverables. The firm was formerly known as Apple Computer Inc. as it was started by Steve Jobs with his friends Steve Wozniak and Ronald Wayne in the 1970’s. Apple Incorporation (Inc.) is well known for design, sells best quality of the Computer, Music and Mobile - phone Industries. Apple was following unique and different business strategy where it’s all employees and management were engaged to work t ogether in the creation of its products and services while Apple ’ s main goal was to focus on ‘ customer relationship management ’ as they have achieved. A pple Inc. uses various types of internet business models like Business to Business e - commerce is used in the selling of computers which help operate proficiency in other businesses. Business to Consumer e - commerce model is the selling of iPods, computer, iTunes, iMac and other products to different individuals rather than businesses. Other Business to Government e - commerce model is the process of selling of any Apple products to go vernment operated organizations, Apple (2015 ). 2. Analyze their Vision, Mission and Goals in reference to the company’s competitive strategy, branding and messaging . Apple’s Vision:

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    Questions and Answers 3 “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” Explanation of APPLE’s vision: According to Hamilton, “Apple lives this vision through its technologies; they develop for consumers and corporations. It strives to make its customers masters of the products which they have bought. Apple doesn’t simply make a statement. It lives by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction.” Therefore, it has put objectives in place to continuously move forward; impleme nted strategies to fulfill its objectives; and ensured that the right marketing, financial and operational structures are in place to apply its strategies, Apple (2015 ). Apple’s Mission: “Apple designs Mac PCs , the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.” Hence, Company’s mission to provide satisfactory technological advancement to its customers. Apple’s Goals and Objectives

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