Strategic Analysis of Apple Inc.: Vision, Mission, Globalization, and Financial Performance: Assignment Grading

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Running head:Questions and Answers1Assignment GradingCourse:NameApple Inc.Yours NameProfessor’s Name [optional]University

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Questions and Answers21.Explain your initial impression of the organization based upon your initial review oftheir corporate website.Apple Incorporation is the well-known computer manufacturer and smart or digitaldevices maker which providing its services with a strong roots in its own implementedtechnology by their unique products maintaining the customers value through its qualitydeliverables.The firm wasformerly known asApple Computer Inc.asit was started by Steve Jobswith his friends Steve Wozniak and Ronald Wayne in the 1970’s.Apple Incorporation (Inc.) iswell known fordesign, sells best qualityof the Computer, Music and Mobile-phone Industries.Applewas following uniqueanddifferent business strategywhere it’s allemployees andmanagementwere engaged towork together in the creation of itsproducts and services whileApple’s maingoal was to focus on‘customer relationship management’ as they have achieved.Apple Inc. uses various types of internet business models like Business to Business e-commerce is used in the selling of computers which help operate proficiency in other businesses.Business to Consumer e-commerce model is the selling of iPods, computer, iTunes, iMac andother products to different individuals rather than businesses. Other Business to Government e-commerce model is the process of selling of any Apple products to government operatedorganizations,Apple (2015).2. Analyze their Vision, Mission and Goals in reference to the company’s competitivestrategy, branding and messaging.Apple’s Vision:

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Questions and Answers3“Man is the creator of change in this world. As such he should be above systemsand structures, and not subordinate to them.”Explanation of APPLE’s vision:According to Hamilton,“Apple lives this vision through its technologies; theydevelop for consumers and corporations. It strives to make its customers masters of the productswhich they have bought. Apple doesn’t simply make a statement. It lives by ensuring that itsemployees understand the vision and strive to reach it. It has put systems in place to enablesmooth customer interaction.”Therefore, it has putobjectives in place to continuously move forward; implementedstrategies to fulfill itsobjectives; and ensured that the right marketing, financial and operationalstructures are in place to applyits strategies,Apple (2015).Apple’s Mission:“Apple designs Mac PCs, the best personal computers in the world, along with OS X,iLife, iWork, and professional software. Apple leads the digital music revolution with its iPodsand iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone andApp Store, and has recently introduced its magical iPad which is defining the future of mobilemedia and computing devices.”Hence, Company’s mission to provide satisfactory technological advancement to itscustomers.Apple’s Goals and Objectives

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