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Entrepreneurship Dynamics: Business Viability and Planning

Entrepreneurship10 CardsCreated 2 months ago

This deck covers key concepts from the Dynamics of Entrepreneurship, focusing on evaluating business ideas, market research, business structure, and financial planning.

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What is a viability study?

A viability study estimates interest in a business, expected sales, costs, and identifies strengths and weaknesses.

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Key Terms

Term
Definition
What is a viability study?
A viability study estimates interest in a business, expected sales, costs, and identifies strengths and weaknesses.
What is the purpose of market research?
Market research gathers, analyzes, and interprets information about a market, product, or service and its customers.
What are the key components of a needs analysis?
Identifying potential customers, their needs, and how they make buying decisions.
Name the types of business structures mentioned.
Sole trader, partnership, close corporation, company.
What is a mission statement?
A mission statement defines a business's fundamental process, its products/services, and its customers.
What does the SMART framework stand for?
Specific, Measurable, Attainable, Relevant, Time-bound.
TermDefinition
What is a viability study?
A viability study estimates interest in a business, expected sales, costs, and identifies strengths and weaknesses.
What is the purpose of market research?
Market research gathers, analyzes, and interprets information about a market, product, or service and its customers.
What are the key components of a needs analysis?
Identifying potential customers, their needs, and how they make buying decisions.
Name the types of business structures mentioned.
Sole trader, partnership, close corporation, company.
What is a mission statement?
A mission statement defines a business's fundamental process, its products/services, and its customers.
What does the SMART framework stand for?
Specific, Measurable, Attainable, Relevant, Time-bound.
How is the expected market share calculated?
Estimate the total potential market, the portion held by competitors, and the portion you can sell to.
What is the break-even point?
The volume where all fixed expenses are covered.
What is cash planning?
Cash planning involves forecasting future cash receipts and payments to manage daily business operations.
Why is a cash budget important?
It helps plan short-term credit needs, predict cash shortfalls, and highlight payment schedule issues.