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Financial Analysis of Google Inc.: A Comprehensive Review of Horizontal Analysis, Ratio Analysis, and Investment Potential

An assignment evaluating Google's financial performance.

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    Financial Analysis of Google Inc.: A Comprehensive Review of Horizontal Analysis, Ratio Analysis, and Investment Potential, page 1Google Inc.Financial Analysis of Google Inc.: A Comprehensive Review of HorizontalAnalysis, Ratio Analysis, and Investment PotentialStudent’s Name:Course name and Number:Instructor’s Name:Date submittedAnalyze the financial health ofGoogle Inc. over a period of three years (2010-2012) using thehorizontal analysis method, and evaluate its liquidity position based on the current ratio, quickratio, and cash to current liability ratio. Discuss the potential risks and benefits for investors inGoogle Inc. and provide a conclusion on whether investing in the company is advisable.Word Count Requirement: 1,000-1,200 words

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    Financial Analysis of Google Inc.: A Comprehensive Review of Horizontal Analysis, Ratio Analysis, and Investment Potential, page 2

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    Financial Analysis of Google Inc.: A Comprehensive Review of Horizontal Analysis, Ratio Analysis, and Investment Potential, page 3Google Inc.IntroductionGoogle Inc.For the Analysis, we have taken 10 K Report of Google Inc.Google Inc.isa multinational corporation that providesinternet related services.Google Inc., atechnology company, builds products and provides services to organize the information andmake it universally accessible and useful. It provides Search, a service that delivers relevantsearch results in response to user queries.Google began in January 1996 as a research project.Google Inc. was founded in 1998 and is headquartered in Mountain View, CaliforniaProducts Offered By Google Inc.The company also offers Ad Words, an auction-based advertising program; Ad Sense, a programwhich enables Websites that are part of the Google Network to deliver ads; Google Display, adisplay advertising network; Double Click Ad Exchange, a marketplace for the trading displayad space; and YouTube that provides video, interactive, and other ad formats. In addition, itprovides Google Mobile that extends its products and services to mobile device users; andGoogle Local, which provides local information; Android, an open source mobile softwareplatform; Google Chrome OS, an open source operating system; Google Chrome, a Webbrowser; Google+ for sharing various things online with different people; Google Play, a cloud-based digital entertainment destination; Google Drive, a place for users to create, share,collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactlesspayments. Further, the company offers Google TV, a platform for consumers to use televisionand the Internet on a single screen; Google Apps, a cloud computing suite of message and

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