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MKT/421 Beaulyn Marketing Plan

A detailed marketing plan for Beaulyn, addressing key strategies to improve brand visibility and customer engagement.

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    Running head: BEAULYN MARKETING PLAN 1 MKT/421 Beaulyn Marketing Plan Develop a comprehensive Marketing Plan for a fictional or real company, detailing its promotional strategy and the impact of professional selling on its success. Your plan should cover key elements such as advertising, public relations, digital marketing, sales promotion, direct marketing, event marketing, and outdoor advertising . Additionally, analyze the ethical considerations related to these marketing efforts and discuss the role of budgeting in the plan. Ensure your response includes specific examples and references to support your claims. Word Count Requirement: 1,500 – 2,000 words.

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    BEAULYN MARKETING PLAN 2 Beaulyn Marketing Plan Name MKT/421 Date Instructor Name

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    BEAULYN MARKETING PLAN 3 Beaulyn Marketing Plan Beaulyn is a company that helps with the aging process. Before the company can begin production we need to come up with a business plan that will help with the success of the company. We have to look at many things that will help with the plan such as the promotional strategy of the company. Some of the main points on promotional strategy is the advertising, the public relations, the digital marketing, sales promotion, direct marketing, event marketing, and outdoors. You will also have to determine the effect of professional selling may have on the company, the methods that are used for the success of the company, and ethical issues that may arise. But the biggest point of the marketing plan would be the budget. With looking at all of the above you will come up with a marketing plan for Beaulyn, which will be discussed later. Advertising Beaulyn Cosmetic Company use advertising as a promotional strategy by using more than a few kinds of methods that motivates their target buyers to purchase explicit cosmetics body lotions, face creams and skincare products. What makes advertising so effective is simply because it plays on the feeling and emotions of the potential customers by convincing them that they need to have Beaulyn products because it is the only cosmetic company that can tend and take care of their particular needs and want concerning their body ("How Does Cosmetics Advertising Work", n.d.). Beaulyn cosmetics marketing team continually uses quite a lot of methods in order to pull in the target market that they are trying to reach. These methods may include such method as angel brushing and therapeutic assertions along with possibilities of over - all standard of living development. Beaulyn marketing team is very well aware that the target market that they are trying to reach have a way of thinking about their personal appearance and how people view them, so Beaulyn talented marketing team plays on these worries, and

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    BEAULYN MARKETING PLAN 4 concerns by reassuring them that Beaulyn Olivia skincare cream along with any of Beaulyn other cosmetic product can help reduce or even eliminate the signs of aging while making them even more beautiful in the very eyes of others ("How Does Cosmetics Advertising Work", n.d.). Another tactic that Beaulyn marketing team does with it comes to advertising is making a very obvious difference between Beaulyn cosmetic products and pharmaceutical drugs. As was mention before Beaulyn cosmetic company uses angel brushing or angel dusting to pull in their target audience. This method is producing all of Beaulyn products with ingredients that can be familiarized by their target market. These ingredients 95 percent of the time is not even effective in the product but yet and still may draw individuals into buying Beaulyn Cosmetics ("How Does Cosmetics Advertising Work", n.d.). Public Relations In addition, Beaulyn Cosmetic Company uses public relations as a promotional strategy when targeting their potential buyers. Public relations are very important to the development of the Beaulyn Cosmetic Brand. Public relations are essential to Beaulyn because different and innovative products are continuously being created and pitched to Beaulyn productive and creative teams. This now requires Beaulyn to come up with brand new creative ways to expose and place their product out to the public (Barr, 2010) . Beaulyn developers have now discover that their Public Relation team known by how they reinvent the Beaulyn Brand more so what and how they perform within the cosmetic industry itself. Beaulyn cosmetic company uses different type of marketing strategies to draw in a particular type of audience. This includes free sampling and or street team events at different malls that may pull in potential buyers while shopping. Beaulyn public relation team has come up with ideals to place

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