MKT/421 Beaulyn Marketing Plan

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Running head: BEAULYN MARKETING PLAN1MKT/421 Beaulyn Marketing PlanDevelop a comprehensiveMarketing Planfor a fictional or real company, detailing itspromotional strategyand the impact ofprofessional sellingon its success. Your plan shouldcover key elements such asadvertising, public relations, digital marketing, sales promotion,direct marketing, event marketing, and outdoor advertising. Additionally, analyze theethical considerationsrelated to these marketing efforts and discuss the role ofbudgetingin theplan. Ensure your response includes specific examples and references to support your claims.Word Count Requirement:1,500–2,000 words.

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BEAULYN MARKETING PLAN2Beaulyn Marketing PlanNameMKT/421DateInstructor Name

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BEAULYN MARKETING PLAN3Beaulyn Marketing PlanBeaulynis a company that helps with the aging process. Before the company can beginproduction we need to come up with a business plan that will help with the success of thecompany. We have to look at many things that will help with the plan such as the promotionalstrategy of the company. Some of the main points on promotional strategy is the advertising, thepublic relations, the digital marketing, sales promotion, direct marketing, event marketing, andoutdoors. You will also have to determine the effect of professional selling may have on thecompany, the methods that are used for the success of the company, and ethical issues that mayarise. But the biggest point of the marketing plan would be the budget. With looking at all of theabove you will come up with a marketing plan for Beaulyn, which will be discussed later.AdvertisingBeaulyn Cosmetic Company use advertising as a promotional strategy by using morethan a few kinds of methods that motivates their target buyers to purchase explicit cosmeticsbody lotions, face creams and skincare products. What makes advertising so effective is simplybecause it plays on the feeling and emotions of the potential customers by convincing them thatthey need to have Beaulyn products because it is the only cosmetic company that can tend andtake care of their particular needs and want concerning their body("How Does CosmeticsAdvertising Work",n.d.).Beaulyn cosmetics marketing team continually uses quite a lot ofmethods in order to pull in the target market that they are trying to reach. These methods mayinclude such method as angel brushing and therapeutic assertions along with possibilities ofover-all standard of living development. Beaulyn marketing team is very well aware that thetarget market that they aretrying to reach have a way of thinking about their personal appearanceand how people view them, so Beaulyn talented marketing team plays on these worries, and

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BEAULYN MARKETING PLAN4concerns by reassuring them that Beaulyn Olivia skincare cream along with any of Beaulyn othercosmetic product can help reduce or even eliminate the signs of aging while making them evenmore beautiful in the very eyes of others("How Does Cosmetics Advertising Work",n.d.).Another tactic that Beaulyn marketing team does with it comes to advertising is making a veryobvious difference between Beaulyn cosmetic products and pharmaceutical drugs.As wasmention before Beaulyn cosmetic company uses angel brushing or angel dusting to pull in theirtarget audience. This method is producing all of Beaulyn products with ingredients that can befamiliarized by their target market. These ingredients 95 percent of the time is not even effectivein the product but yet and still may draw individuals into buying Beaulyn Cosmetics("How DoesCosmetics Advertising Work",n.d.).Public RelationsIn addition,Beaulyn Cosmetic Companyuses public relations as a promotional strategywhen targeting their potential buyers. Public relations are very important to the development ofthe Beaulyn Cosmetic Brand.Public relations areessential to Beaulyn because different andinnovative products are continuously being created and pitched to Beaulyn productive andcreative teams.This now requires Beaulyn to come up with brand new creative ways to exposeand place their product out to the public(Barr,2010).Beaulyn developers havenow discoverthat their Public Relation team known by how they reinvent the Beaulyn Brand more so what andhow they perform within the cosmetic industry itself. Beaulyn cosmetic company uses differenttype of marketing strategies to draw in a particular type of audience.This includesfree sampling and or street team events at different malls that may pull inpotential buyers while shopping. Beaulyn public relation team has come up with ideals to place

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