Marketing Notes, Questions, and Study Resources

Demographic segmentation is best described as using characteristics of ________ to segment the market. human populations geography economics political stability government regulations

Describe what IMC means to you. Provide an example of a brand using IMC in its promotional efforts. Give specific examples (Links, screenshots, etc.) of these messages and explain how they have utilized IMC.

Describe the Apple’s current value proposition in the market. Describe the Apple’s main product or service. Discuss the company’s overall strategic plan.

"Honest Tea products are likely considered ____. shopping products unsought products specialty products convenience products Assessment question In the video, Seth Goldman discusses how the company switched from using organic cane sugar to organic white grape juice to sweeten the company’s Honest Kids beverages. This would be considered a(n) _____. aesthetic modification line extension functional modification quality modification Assessment question When Honest Tea developed its Yerba Mate line, the company considered the new product development process. When “TEO” Seth Goldman and other Honest Tea executives evaluated how the product would fare in the market, executives considered the market’s size and the growth rate potential for the product. These tasks happened during the ____ stage of the new product development process. test marketing business analysis commercialization concept testing"

What is the unique selling proposition of Nike?

"Which of the following is an example of viral marketing? A company enables people to join their loyalty program by completing a form on their website. A company encourages customers to create and upload videos that show their friends and family using one of the company's products. Subscribers to a company's email newsletter receive an announcement about an upcoming sale. A group of coworkers talks about the best ads shown during the telecast of a major football game. Which of the following is true about marketing? Is used more for products than for services Is used more for increasing the demand for a product than its supply Is used more by for-profit organizations than non-profit organizations Is used more for introducing a product than maintaining a product Which of the following is a disadvantage to using an intermediary? Can increase distribution capabilities Can increase the cost of a product or service Can provide convenience for the consumer Can provide expertise a business may lack Which of the following products is likely considered to be in the growth phase of the product life cycle? 3D televisions, since few customers are aware of the product DVD players, since sales have peaked Conventional cell phones, since most competition is leaving the market Tablet devices, since customers are developing brand loyalty Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee. What should Girard do to market the pickup and delivery service differently than if he were just marketing a product? Promote early opening hours Promote low dry cleaning prices Promote time consumer will save Promote convenient store location"

4. Why did McDonald's create the McCafé experience in its stores, despite the very high cost? - The cost of creating the McCafé was offset in less than one month of sales in each store. - The company wanted to be seen as a lifestyle brand, not just a place to eat a burger. - The company wanted to make a shift away from burgers to more healthy foods and beverages. - The company was looking to lower their wait time in-store by having coffee and beverages served at a different counter than food. - None of these is correct.

"1: Which magazine's tagline has been ""The Power of Ideas""? A. National Geographic B. The Atlantic C. The Economist D. Wired"