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WGU D174 Marketing Practice Exam With Answers (36 Solved Questions)

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WGU D174Marketing Management PreAssessmentQuestions and AnswersGraded AWhat marketing concepts work together to provide value and satisfaction from the company'sperspective?✔✔Product, promotion, priceWhat shapes the role of marketing at the business-unit level and drives all other marketingactivities?✔✔Market definitions of the businessAn unqualified political candidate moves through voting precincts from early morning to lateevening, meeting voters, shaking hands, and making speeches. Countless dollars are spent onbillboards, television and radio ads, and direct mail. The intent of the campaign was to hide thecandidate's flaws from the public.What is the marketplace orientation this scenario depicts?✔✔Selling conceptWhat attitude is reflective of a sales-oriented organization?✔✔Creative marketing willovercome customer resistance to buying.

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How does the product component of the marketing mix correspond with the customers' "fourCs"?✔✔Customer solutionWhat is one of the four components a marketing information system?✔✔Computerizedmarketing decision support systemWhich of the following is true of the five-stage model of the buying decision process?✔✔Consumers may skip or reverse some stages.What is one of the four main influences on industrial buying behavior?✔✔EnvironmentalfactorsWhat forces companies to a higher level of social responsibility in marketing?✔✔Governmentlegislation and legal practiceWhy would a small entrepreneurial firm with limited resources avoid using differentiatedmarketing?✔✔Differentiated marketing increases the cost of doing business.
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Western Governors University

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