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COMS212: Identity and Diversity in Development Communication

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This flashcard deck covers key concepts from the COMS212 course, focusing on identity, diversity, and the participatory approach in development communication. It includes definitions, learning outcomes, and critical reflections on cultural identity and participatory planning.

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What is the main focus of COMS212?

Identity and diversity in a development communication context.

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Key Terms

Term

Definition

What is the main focus of COMS212?

Identity and diversity in a development communication context.

What is the participatory approach in development communication?

A normative model where all stakeholders have a voice, emphasizing participation, dialogue, cultural diversity, and empowerment for self-sufficiency.

What are the key learning outcomes of Study Unit 1?

Define cultural identity, describe its formation, discuss media's role, and critically reflect on post-colonial South Africa.

What is eFundi used for in COMS212?

It's the teaching and learning platform for accessing lessons and study materials.

Name one key reading material for SS 1.1.

Mefalopulos, P. 2008. Development communication sourcebook.

What are the main principles of the participatory approach?

Participation, dialogue, recognition of cultural diversity, and empowerment for self-sufficiency.

What is the role of communication in the participatory approach?

Facilitates dialogue and understanding among stakeholders, ensuring effective participation.

List one advantage of a participatory planning approach.

It ensures that all stakeholders have a voice and can contribute to decision-making.

What is a potential disadvantage of the participatory approach?

It can be time-consuming and may exclude some stakeholders if not managed properly.

Who are considered agents of change in a participatory process?

Policy makers, influential community members, and organizations that can support or oppose interventions.

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COMS212: Identity and Diversity in Development Communication

Term	Definition
What is the main focus of COMS212?	Identity and diversity in a development communication context.
What is the participatory approach in development communication?	A normative model where all stakeholders have a voice, emphasizing participation, dialogue, cultural diversity, and empowerment for self-sufficiency.
What are the key learning outcomes of Study Unit 1?	Define cultural identity, describe its formation, discuss media's role, and critically reflect on post-colonial South Africa.
What is eFundi used for in COMS212?	It's the teaching and learning platform for accessing lessons and study materials.
Name one key reading material for SS 1.1.	Mefalopulos, P. 2008. Development communication sourcebook.
What are the main principles of the participatory approach?	Participation, dialogue, recognition of cultural diversity, and empowerment for self-sufficiency.
What is the role of communication in the participatory approach?	Facilitates dialogue and understanding among stakeholders, ensuring effective participation.
List one advantage of a participatory planning approach.	It ensures that all stakeholders have a voice and can contribute to decision-making.
What is a potential disadvantage of the participatory approach?	It can be time-consuming and may exclude some stakeholders if not managed properly.
Who are considered agents of change in a participatory process?	Policy makers, influential community members, and organizations that can support or oppose interventions.