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BUS 330 Ethical Responsibilities in Marketing: Lessons from BP and Toyota

An analysis of the ethical responsibilities in marketing, drawing lessons from the BP and Toyota crises.

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    BUS 330 Ethical Responsibilities in Marketing: Lessons from BP and Toyota In your response, you mention that Toyota took responsibility for the sticky gas pedal issue but that it was a year too late. Do you think that by waiting to address the issue, Toyota's reputation suffered more than if they had taken immediate action? How could Toyota have better communicated their responsibility in the early stages of the crisis to minimize potential damage to their brand? (Word count requirement: 150 - 200 words)

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