Bus 508 �Amazon.com�s E-Business Model� Assignment 2

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Bus 508 “Amazon.com’s E-Business Model”Assignment 2Your name hereBUS 508 Contemporary BusinessesProfessor name hereDate hereDiscuss Amazon's e-business model, emphasizing key areas such as growth and diversification,the decision to maintain a unified brand, the competitive landscape with companies like Barnes& Noble and Borders, and Amazon’s online-only strategy. What have been the advantages andchallenges of Amazon's strategies, and how could they improve or adjust their approach in thefuture? Be sure to include insights about Amazon’s early years, its technological innovation, andthe potential impact of its business decisions on its success today. Your response should be 1200-1500 words.

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Amazon’s E-Business ModelAmazon has broken ground on a new way of doing business. They have become theleader in their industry online and continue to lead the way in innovation and technology. Tounderstand a bit more about the workings of this company and to discuss some key facts aboutwhy Amazon is where they are today, this paper will emphasize four key topics: Growth andDiversification; To Split or Not to Split; Can Barnes & Noble or Borders Keep Up; and OnlineOnly. After review of the topics, one will be able to clearly see why Amazon is a company tomodel.Growth and Diversification (Discuss the pros and cons of Amazon’s growth anddiversification of business and specialization, and make recommendations about what Amazoncould have done differently.)When asked to discuss the pros and cons of Amazon’s growth and diversification ofbusiness and specialization, one finds it difficult to criticize Amazon for anything they have doneso far. Amazon is leading the way in terms of growth and diversification. Amazon has a solidbusiness plan and mission statement in place which they strive to adhere to at all times and at allcosts. Jeffrey Bezos, founder and CEO of Amazon, is straight-forward in his approach to theshareholders as well as his customers, employees and business partners.Mr. Bezos initially began his company in 1994 with a business plan that initially “wasunusual: the company did not expect a profit for four to five years. Its "slow" growth provokedstockholder complaints that the company was not reaching profitability fast enough” (Unknown,

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2011). Bezos stuck to his guns by insisting that profit was not the main focus in the early years.Eventually, in late 2001, the company saw its first profit. In the meantime Bezos took a lot ofheat for his “unusual” approach to his business plan. This was an area that could have been listedas a definite con, except for the fact his plan actually worked.Another genius idea from Bezos that could have been viewed as a con in the early phasesof the development of Amazon, was to hire former Wal-Mart executives to help launch hisbusiness. Through their expertise and experience working with the most successful companytoday, the executives brought initiative, ideas for growth and diversification, and a go get ‘emattitude. However, Bezos found himself in trouble for his genius ability to woo former Wal-Martexecutives; he was sued for allegedly stealing trade secrets from Wal-Mart (Unknown, 2011).All in all after a settlement was agreed upon out of court, Bezos again came out on top.Speaking of on top of things, Amazon continually utilizes all the latest computer scienceresearch and technology to gain an upper hand at conquering the most up-to-date businesspractices. According to Bezos in his 2010 Annual Report, his team leads the way fordevelopment of newer and better ways to handle the continual growth of Amazon. In fact, Bezosreports that, “[T]echnology infuses all of our teams, all of our processes, our decision-making,and our approach to innovation in each of our businesses. It is deeply integrated into everythingwe do” (Bezos, 2011). Because of this philosophy, Amazon is able to sustain its growth and isable to be so diverse in all of its transactions and dealings. The future only looks bright for thiscompany as they expand their services, ideas, and products to the world. The onlyrecommendation for this company is to continue to do what they do and continue to put theiremployees first in order to serve their customers in the best possible way.

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