Business Management

An introduction to core business management principles, leadership, and organizational strategies.

Olivia Smith
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Business ManagementStudent NameInstitutional AffiliationProfessor’s Name

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Need TheoryThis theory was developed by a psychologist known as David McClellandThe model explains takes into account needs as the driving force towardsensuring there is motivation among employees or people within anorganizationThe theory was developed after Maslow’s hierarchy of needs in the 1940sMcClelland classified needs into three major types and stated thattheirexistence was not limited to one’s gender, race, age as well as culture(McClelland, 1988).

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Cont.: Need Theory: Achievement andAffiliationThe first category as classified by McClelland is the need for achievementAccording to him, achievement involves avoiding both high risk and very lowrisk situationsNeed for affiliation is another major classification in which McClellandcategorized his theoryAccording to him, those who need affiliation will always spend most of theirtimes maintaining their social boundaries and relationships with others

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Cont.: Need Theory-powerPower is third major dimension as stated in this theory developed byMcClellandPeople within this category value discipline and view it as very crucial withinthe workplace (Johnson, 2008).For a person to be motivated, there is need to enjoy status recognition aswell as winning argumentsIn addition to the above, the person can also be motivated by winningcompetition as well as influencing other individuals. In other words these aremotivated with factors that bring power into their hands
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