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WGU D174 Marketing Practice Exam With Answers (36 Solved Questions)

Develop exam familiarity with WGU D174 Marketing Practice Exam With Answers, covering a wide range of past questions.

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WGU D174Marketing Management PreAssessmentQuestions and AnswersGraded AWhat marketing concepts work together to provide value and satisfaction from the company'sperspective?✔✔Product, promotion, priceWhat shapes the role of marketing at the business-unit level and drives all other marketingactivities?✔✔Market definitions of the businessAn unqualified political candidate moves through voting precincts from early morning to lateevening, meeting voters, shaking hands, and making speeches. Countless dollars are spent onbillboards, television and radio ads, and direct mail. The intent of the campaign was to hide thecandidate's flaws from the public.What is the marketplace orientation this scenario depicts?✔✔Selling conceptWhat attitude is reflective of a sales-oriented organization?✔✔Creative marketing willovercome customer resistance to buying.

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