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CIS 336 Enterprise Architecture: Models for Competitive Dynamics

Covers enterprise architecture models for competitive strategy.

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    Running Header: Models for Competitive Dynamics 1 Models for Competitive Dynamics Kimberly D. White CIS 336 Enterprise Architecture Professor McCoy January 20 , 2014 Discuss the concepts of DYB (Destroy Your Business) and GYB (Grow Your Business) strategies as approaches to competitive dynamics. Compare these strategies with the cannibalization strategy used by companies like Apple, Gillette, and Samsung. Explain how changes in Information Systems (IS) potential should trigger reassessments of business strategy and their interdependence. Finally, elaborate on the role of social business strategies and their alignment with organizational and IS strategies. Provide specific examples from the text to support your arguments. Word Count Requirement: 1000 - 1200 words

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    Running Header: Models for Competitive Dynamics 2 Models for Competitive Dynamics The DYB is an approach to strategic planning that was implemented by leadership guru Jack Welch at General Electric (Pearlson, K. & Saunders, C. , 2013, pg. 31). The destroy - your - business exercise that forced every company business unit to benchmark competitors, develop a web - based business plan to erode its own customer base, and then change its own business operations to respond to the threat ( http://www.crn.com/news/channel - programs/18834891/jack - welch - chairman - and - ceo - general - electric.htm ). DYB was an approach that placed GE employees in the same shoes as their competitors. The goal of the DYB planning approach was the disruption of current practices, so the company could take actions to protect the business before competitors focused in on it weaknesses. The GYB approach is a strategy to find fresh ways to reach new customers and better serve existing ones. The GYB will give you the opportunity to:  Enhance your problem solving skills  Implement user centered solutions  Get involved in rapid and prototyping  Enhance your communication skills  Collaborate with others The ten top ways to Grow Your Business: 1. Penetrate your existing market 2. Ask for referrals

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