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CIS/319 Learning Team A: Proposal for Riordan Manufacturing

A project proposal detailing IT solutions for Riordan Manufacturing�s business operations.

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    R unning head: PROPOSAL FOR RIORDAN MANUFACTURING 1 Proposal for Riordan Manufacturing Learning Team A: CIS/319 In your proposal, you described the key components, benefits, and security concerns related to the implementation of a new Customer Relationship Management (CRM) system at Riordan Manufacturing. Discuss how the CRM system will enhance the client services department’s efficiency and address the company's need to maintain competitive advantage in the industry. Additionally, analyze the ethical and security considerations that must be taken into account to protect both client and company data in the new system. Your response should be 600 - 800 words.

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    P ROPOSAL FOR RIORDAN MANUFACTURING 2 Proposal: Riordan Manufacturing Riordan Manufacturing has brought to Learning Team A’s attention the need for a new Customer Relationship Management (CRM) System. After partnering with Riordan, a needs analysis wa s completed and the results proved the need for the new system to be put in place. Riordan allocated the appropriate budget for this project to begin immediately . The description of the system is below, along with components, benefits, security, and how information will be used for Riordan employees. As an industry leader, Riordan wants to ensure quality remains with its current clients and continuing to build stronger and lasting relationships with new/prospective clients ; the new CRM system/ database w ill help Riordan meet this goal. Description of the CRM System The new CRM system will track all customer service inquiries via telephone, email, and website inquiries; as well as providing client - service associates with up to date information about the client ’s profile, order history , an d communication interactions with Riordan . The new CRM system will partner with the existing marketing information system to pull data from each client’s sales database, marketing promotions sent out, and historical sales. For example, a client - service associate will be able to log into the CRM system, pull a client up by name , telephone number, website, and/or location; the client - service associate can then view the client’s profile of information (location, industry, headquarter location, years in business, etc.), sales history, orders currently being processed, orders recently shipped out, etc. The client - service associate will be able to use the different search components as well to look up information about the client , for example: run search queries by location, client size, ordering history, last date of sale, etc. The client - service associate will also be able to view all conversations with the client by looking at the communication details. The CRM system will also allow the client services department to create promotional deals and contact the clients via the CRM system.

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