Web 236 Huffman Trucking Website Design Plan

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HUFFMAN TRUCKING WEBSITE DESIGN1Huffman Trucking Website DesignPlanWeb Design I/WEB 236Evaluate the current website design of Huffman Trucking, identifying its strengths andweaknesses based on web design principles. Provide a detailed analysis of the website's layout,navigation, and functionality, and recommend specific improvements for a redesign.Additionally, propose enhancements to the site's integration with business functions, such asmarketing, e-commerce, and corporate responsibility. Ensure that your recommendations addressboth design and content to improve user experience and business performance. (Word count:1500-2000 words)

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HUFFMAN TRUCKING WEBSITE DESIGN2AbstractIn this paper the subject to discuss isthewebsite design for the Huffman Truckingwebsite. The strengths and weaknesses of the website will be identified using website designstandards. A solution for each of these weaknesses will be described as well as ways to improvethe strengths of the website. The solutions, improvement, and new design elements will be usedin a redesign plan for the website. The website redesign plan will be applied to The HuffmanTrucking website and the new website will be displayed in this paper.

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HUFFMAN TRUCKING WEBSITE DESIGN3Huffman Trucking Website Redesign PlanThe basic website design for Huffman Trucking fails to benefit from modern websitedesign principles for a more effective website. The basic design of this website has poor usabilityand is not user-friendly.Standard functionality missing from the website should be incorporatedin the website design.These basic design principles will be addressed to give the website a morefocused design. The more focused design will capitalize on user behavior patterns to holduserattention. The redesign will improve the website’s usability and its ability to attract and maintainuser attention.Strengths and Weaknesses of Existing SiteHuffman Trucking has many strengths and weaknesses in the existing website. One ofthe strengths is the color scheme and contrast used in the site. The background is white and thecolors used make the text stand out. The blue color scheme used to color the Huffman Truckingname and the links on the website are not too dark and are easy for a customer to see. Inaddition, the color scheme throughout the website is appropriate for the audience. The text also isof the appropriate font, Times New Roman, 12, which allows the customers to read the texteasily.The Huffman Trucking navigation links are short, descriptive, and clear.Thelinksareatthe top of the page allowing customersto see the linksas soon as the siteappears. Furthermore,the links are not too long and there are not too many links for a customer to have to scrollthrough to find the information they are looking for. Before eachlink there is a colored square,allows acustomerto knowhis or her current location on the website. When navigating throughthe site, the customer can click on any link and still have the list of links at the top of the page;therefore, navigating from one page to another is effortless. The website also loads quickly so a

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