QQuestionMarketing
QuestionMarketing
The Arizona Jean Co. brand of jeans, owned by JC Penney, is a(2$) ________ brand.
a) generic brand
b) individual brand
c) national brand
d) store brand
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Answer
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Step 1:I'll solve this problem step by step:
Step 2:: Understand the Brand Classification
To determine the type of brand, we need to analyze the characteristics of Arizona Jean Co.
Step 3:: Identify the Brand's Origin
Arizona Jean Co. is a brand owned by JC Penney, which means it is exclusively sold in JC Penney stores.
Step 4:: Analyze Brand Characteristics
- It is not a generic brand (which typically have plain packaging and lower prices) - It is not an individual brand (which would be a unique, standalone brand) - It is not a national brand (which would be sold across multiple retailers nationwide)
Step 5:: Recognize the Brand Type
A brand that is created and sold exclusively by a specific retail store is called a store brand (also known as a private label or private brand).
Final Answer
Explanation: Arizona Jean Co. is a brand created and exclusively sold by JC Penney, making it a classic example of a store brand. Store brands are developed by retailers to offer their own unique product line at competitive prices, typically sold only within that specific retailer's stores.
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