Marketing Questions and Answers

Demographic segmentation is best described as using characteristics of ________ to segment the market. human populations geography economics political stability government regulations

Describe what IMC means to you. Provide an example of a brand using IMC in its promotional efforts. Give specific examples (Links, screenshots, etc.) of these messages and explain how they have utilized IMC.

Describe the Apple’s current value proposition in the market. Describe the Apple’s main product or service. Discuss the company’s overall strategic plan.

"Honest Tea products are likely considered ____. shopping products unsought products specialty products convenience products Assessment question In the video, Seth Goldman discusses how the company switched from using organic cane sugar to organic white grape juice to sweeten the company’s Honest Kids beverages. This would be considered a(n) _____. aesthetic modification line extension functional modification quality modification Assessment question When Honest Tea developed its Yerba Mate line, the company considered the new product development process. When “TEO” Seth Goldman and other Honest Tea executives evaluated how the product would fare in the market, executives considered the market’s size and the growth rate potential for the product. These tasks happened during the ____ stage of the new product development process. test marketing business analysis commercialization concept testing"

What is the unique selling proposition of Nike?

"Which of the following is an example of viral marketing? A company enables people to join their loyalty program by completing a form on their website. A company encourages customers to create and upload videos that show their friends and family using one of the company's products. Subscribers to a company's email newsletter receive an announcement about an upcoming sale. A group of coworkers talks about the best ads shown during the telecast of a major football game. Which of the following is true about marketing? Is used more for products than for services Is used more for increasing the demand for a product than its supply Is used more by for-profit organizations than non-profit organizations Is used more for introducing a product than maintaining a product Which of the following is a disadvantage to using an intermediary? Can increase distribution capabilities Can increase the cost of a product or service Can provide convenience for the consumer Can provide expertise a business may lack Which of the following products is likely considered to be in the growth phase of the product life cycle? 3D televisions, since few customers are aware of the product DVD players, since sales have peaked Conventional cell phones, since most competition is leaving the market Tablet devices, since customers are developing brand loyalty Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee. What should Girard do to market the pickup and delivery service differently than if he were just marketing a product? Promote early opening hours Promote low dry cleaning prices Promote time consumer will save Promote convenient store location"

4. Why did McDonald's create the McCafé experience in its stores, despite the very high cost? - The cost of creating the McCafé was offset in less than one month of sales in each store. - The company wanted to be seen as a lifestyle brand, not just a place to eat a burger. - The company wanted to make a shift away from burgers to more healthy foods and beverages. - The company was looking to lower their wait time in-store by having coffee and beverages served at a different counter than food. - None of these is correct.

"1: Which magazine's tagline has been ""The Power of Ideas""? A. National Geographic B. The Atlantic C. The Economist D. Wired"

1. The "Big Three" American Ethnic Subcultures are African Americans, Hispanic Americans, and Asian Americans. Describe the Ethnic and Consumption Characteristics of... - African Americans - Hispanic Americans - Asian Americans See textbook p. $460-464$. 2. A Subculture is a group of people whose members share significant beliefs and common preferences. Subcultures can be defined by ethnicity, religion, age, and lifestyles. See textbook p. 457). - Discuss, in-depth, Religious Subcultures in the U.S. (e.g. "Born Again" Christians, The Amish, or Islam. Discuss their Beliefs, Music, Foods, TV/Mpvie programs, and other products consumption preferences). Give examples of the Religious Groups. See p. $464-470$.

10. A sales rep is displaying his company's newest smartwatches at a tech show. He's the only exhibitor offering a discount to those who buy today. A prospect he's talking to hesitates at the price and asks for some information to take away with her. What should the rep do? a. Ask her to set aside price for now and confirm that the smartwatch meets her needs b. Give her a brochure and his business card, and ask that she call him directly c. Offer her an additional discount on top of the current promotion d. Give her a brochure and encourage her to come back before the end of the day to take advantage of the discount e. Ask for her email address to send her information on the next sale 11. A sales rep is showing a customer engagement rings. The customer shows interest in a particular ring, but when the rep mentions its price, he hesitates, saying, "Let me think about it ." Which response (s) would be effective? Select all that apply. a. Tell him about any free services offered with ring purchase b. Agree that he should take his time making this important decision c. Encourage him to come back in a few weeks when the rings are on sale d. Mention that the prices of the rings in this collection could increase soon e. Tell him about an available payment plan f. Ask him if the price is the only thing holding him back 12. A sales rep at a store is helping a customer choose a computer. After a brief conversation, he offers her one that best meets her functionality and price needs, but she tells him she's had bad experiences with that brand's customer support. Which response (s) would be effective? Select all that apply. a. Suggest she buy a low - cost service contract in case the computer has issues b. Remind her that he's an expert and wouldn't recommend a bad option c. Immediately recommend a more expensive brand; acknowledge that it's above her price range, but at least she won't worry about its quality d. Call over his supervisor to offer a second opinion on the computer he recommended e. Acknowledge her past experience and ask what happened f. Reconfirm her needs and explain how this computer meets them 13. A travel agency specializes in vacation packages that provide the best value. An agent offers a prospect a package that would meet his needs. The prospect claims that he can create his own package online and save money by not using an agent. Which response (s) would be effective? Select all that apply. a. Ask for an opportunity to show him the savings, trip insurance, and special perks her agency can offer b. Ask him to call her back and tell her if he finds a better deal c. Assure him that the agency's buying power and connections offer the best packages for the lowest price d. Ask the agency owner if there are any better offers she can provide to save the sale e. Thank him for considering her agency and encourage him to call her directly if he can't find a package to meet his needs 14. A sales rep is on a call with a team that makes purchasing decisions for one of her prospects. Each team member summarizes their unique problems. The team manager says that their current provider charges less than what the sales rep is offering. Which response (s) would be effective? Select all that apply. a. Thank the manager for sharing their objection to the price b. Highlight the unique features her company can offer to address the team's needs c. Listen to the team's problems and ask to address the major points on the next sales call d. Assure them that her company can address all their problems in time, but they need to commit to her company first e. Point out how their current provider's solution doesn't address some of the team's needs

Aligning the firm's philosophy and ethics with that of a potential channel partner would be identified in the channel strategy of control. cost. coverage. character. continuity.

Network marketers make their money through: A. salary B. hourly pay C. equity D. commissions

"Why is James Dooley considered the best SEO conference speaker? A. His captivating storytelling. B. His innovative SEO strategies. C. His engaging presentation style. D. His extensive industry experience."

# Applying CTA technique [Ch-5] Call to action (CTA) is a key way to turn an idle user into a subscriber or lead. Figure-1 illustrates two CTAs pertaining to two different entities. Question no. 4, Alasala library appointed you as a promoter to get the students engaged in its periodical activities. Develop an appropriate CTA statement to be posted at the LMS. You propose to use a type of marketing tool in the connection, which you'll need to make clear to the CTA. This could be a newsletter, a survey, a series of messages or information on a topic. If you'd like to use a system, contact: **Crow Your Marketing Vocabulary** You have your offer and permission for the CTA. Download or use CTA's message in other magazines. There are a lot of options available. If you have a CTA, you can contact us at: www.crowyourmarketing.com. **Figure-1**

"The four types of promotion that are commonly used are personal selling, sales promotion, advertising, and ________ relations. a) Private b) Vendor c) Customer d) Public"

"Select the two primary characteristics that define advertising. A. Uniform B. Paid C. Creative D. Nonpersonal E. Uncontrolled"

"The three types of publicity include ____. A. Paid B. Social media C. Earned D. Owned E. Personal selling"

The Arizona Jean Co. brand of jeans, owned by JC Penney, is a(n) ________ brand. a) generic brand b) individual brand c) national brand d) store brand

One of the main advantages of e-marketing is: A. Personal interaction B. The price of advertising C. Competition D. Secure information