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Brand Audit - Apple Inc.

A strategic evaluation of Apple Inc.'s brand identity, market performance, and competitive positioning.

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    Brand Audit of Apple Inc.

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    BACKGROUND OF APPLE ➢ Apple Inc. Corporation was registered on 1st April 1976. ➢ Steve Jobs, Steve Wozniak, and Ronald Wayne are the three entrepreneurs who established the company. ➢ The main focus of Apple in the market is design and production of computer software and hardware products. ➢ The company is famous for its Macintosh personal computer i.e. Mac OS X. ➢ The headquarters of Apple is in Cupertino, California and the company has 284 retail locations across ten countries.

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    BRAND INVENTORY i. Logo ➢ Apple is Apple’s unique symbol of distinction in the market. A bite has been taken out in this apple symbol. ➢ Despite changing their original logo, the brand has continued to satisfy its consumers. ➢ Most consumers perceive the product as the most unique brand mainly because it’s logo signifies the most valuable technological company in the world. ➢ Evidently, the apple logo of Apple Inc. is an element of branding. Apple Logo

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    ii. PACKAGING ➢ Simple boxes specifically designed to capture the attention of the customer are used to package Apple ’ s products. ➢ It is designed to make the consumer opening the package, for the first time to have a special experience. ➢ Apple has established a special department to specialize in design, testing and packaging its products in a way that elicit consumer ’ s emotions when opening it. ➢ Opening the Apple ’ s product package gives consumers a memorable moment that contributes to the repetitive purchase of the product.

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