Brand Audit - Apple Inc. - Class Presentation

Page 1 of 4

Brand AuditofApple Inc.

Page 2 of 4

BACKGROUND OFAPPLE➢Apple Inc. Corporation was registered on 1st April 1976.➢Steve Jobs, Steve Wozniak, and Ronald Wayne are thethree entrepreneurs who established the company.➢The main focus of Apple in the market is design andproduction of computer software and hardware products.➢The company is famous for its Macintosh personal computeri.e. Mac OS X.➢The headquarters of Apple is in Cupertino, California andthe company has 284 retail locations across ten countries.

Page 3 of 4

BRAND INVENTORYi.Logo➢Apple is Apple’s unique symbol ofdistinction in the market. A bitehas been taken out in this applesymbol.➢Despite changing their originallogo, the brand has continued tosatisfy its consumers.➢Most consumers perceive theproduct as the most unique brandmainly because it’s logo signifiesthe most valuable technologicalcompany in the world.➢Evidently, the apple logo of AppleInc. is an element of branding.Apple Logo

Page 4 of 4

ii.PACKAGING➢Simple boxes specifically designed to capture theattention of the customer are used to package Apple’sproducts.➢It is designed to make the consumer opening thepackage, for the first time to have a special experience.➢Apple has established a special department to specializein design, testing and packaging its products in a way thatelicit consumer’s emotions when opening it.➢Opening the Apple’s product package gives consumersa memorable moment that contributes to the repetitivepurchase of the product.

Preview Mode

This document has 14 pages. Sign in to access the full document!

Report

Learning Tools

Writing Tools

Browse Resources

Brand Audit - Apple Inc. - Page 1

Brand Audit - Apple Inc.

Study Now!

Document Details

Related Documents

Analyzing Market Differences

Creating Good Advertising 4 Rules to Attract, Inte

Key Questions for Managing Stakeholder Relationshi

Comparing Daiso and Miniso A Comprehensive Analysi

HP Sauce vs

Comparative Analysis of Food Lion and Walmart Pric

J.crew.edited 2.edited

Marketting Plan For Organic Vally

New Product Launch Marketing Plan

Marketing Research Final Exam

Company

Explore

Study Tools