Brand Audit - Apple Inc. - Class Presentation | Marketing

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Brand AuditofApple Inc.

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BACKGROUND OFAPPLE➢Apple Inc. Corporation was registered on 1st April 1976.➢Steve Jobs, Steve Wozniak, and Ronald Wayne are thethree entrepreneurs who established the company.➢The main focus of Apple in the market is design andproduction of computer software and hardware products.➢The company is famous for its Macintosh personal computeri.e. Mac OS X.➢The headquarters of Apple is in Cupertino, California andthe company has 284 retail locations across ten countries.

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BRAND INVENTORYi.Logo➢Apple is Apple’s unique symbol ofdistinction in the market. A bitehas been taken out in this applesymbol.➢Despite changing their originallogo, the brand has continued tosatisfy its consumers.➢Most consumers perceive theproduct as the most unique brandmainly because it’s logo signifiesthe most valuable technologicalcompany in the world.➢Evidently, the apple logo of AppleInc. is an element of branding.Apple Logo

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ii.PACKAGING➢Simple boxes specifically designed to capture theattention of the customer are used to package Apple’sproducts.➢It is designed to make the consumer opening thepackage, for the first time to have a special experience.➢Apple has established a special department to specializein design, testing and packaging its products in a way thatelicit consumer’s emotions when opening it.➢Opening the Apple’s product package gives consumersa memorable moment that contributes to the repetitivepurchase of the product.

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