BUS330: Principles of Marketing

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BUS330: Principles of Marketing 1. Question : When a marketer at a high - tech start - up company follows blogs published by Tech - oriented research centers at major universities, what force in the marketing environment is most likely being monitored? Student Answer: Media trends involving publics in the macro - environment. Technology trends that could lead to opportunities or risk. Pursuit of competitive intelligence involving technology. Customer - generated information about technology options. (The answer can be found in Section 8.3: "Technological and Ecological Factors" in Principles of Marketing ) Points Received: 1 of 1 Comments: 2. Question : According to Chapter 8, why should marketers pay attention to shifts in the makeup of company groups? Student Answer: Because marketers strive to keep the company’s stakeholders aligned with a goal of building long - term customer relationships. Because these actors exert pressures on the company’s macro - environment. Because these groups must withstand larger societal forces with widespread influence. Because the individuals in company groups exert influence via financial communities,
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