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BUS620: Managerial Marketing : Pursing an online MBA program over an on-site program Byron Morgan University

This assignment explores the advantages of pursuing an online MBA program over a traditional on-site program.

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    Running head: Pursing an online MBA 1 Pursing an online MBA program over an on - site program Mr. Scott Byron Freeman BUS620: Managerial Marketing Dr. Patricia Ryan February 12, 2025 Develop a comprehensive 2,000 - word marketing plan for an online MBA program at Byron Morgan University. Your plan should include an executive summary, target market analysis, competitor analysis, pricing strategy, marketing budget, and an implementation plan. Ensure proper citations and references.

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    PURSING AN ONLINE MBA PROGRAM OVER AN ON - SITE PROGRAM 2 Byron Morgan University Marketing Plan for MBA Program Contents 0.1 Company Overview ................................ ................................ ................................ ... 3 0.2 Executive Summary of Marketing Plan ................................ ................................ ..... 3 1.0 Description of Target Market ................................ ................................ ................................ . 4 2.0 Description of Competitors ................................ ................................ ................................ .... 4 3.0 Description of Product or Services (P) ................................ ................................ ...... 5 4.0 Marketing Budget ................................ ................................ ................................ ................... 5 4.1 Sales Forcast ................................ ................................ ................................ ................... 6 4.2 Expense Forecast ................................ ................................ ............................... 7 4.3 Controls ................................ ................................ ................................ .............. 7 5.0 Description of Location (P) ................................ ................................ ....................... 8 6.0 Pricing Strategy (P) ................................ ................................ ................................ .... 8 7.0 Summary and Implementation Plan (P) ................................ ................................ ................. 9

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    PURSING AN ONLINE MBA PROGRAM OVER AN ON - SITE PROGRAM 3 Pursuing an online MBA program over an on - site program Marketing Plan 0.1 Company Overview Byron Morgan University is one of the leading academic institutions in the world r ecognized for its valuable education. It’s located in central of Virginia State in the United States o f America in a serene a nd quiet environment suitable f o r learning. Its main aim is to provide q uality, relevant and affordable education with the view of producing world class graduates who can it in all the economics fronts of the world. To achieve this, it offers a wide range of u ndergraduate and graduate programs to students from all over the world. In addition it has well trained and highly skilled lectures. It has a good and equipped library, laboratories and student centers halls; in addition the institution has a vast land of more than 4000 acres. It is surrounded by beautiful Blue Ridge Mountains and few hours drive to the famous F. Kennedy memorial. Furthermore, it provides students with exposure to practical working environment through internship. It’s continuously introducing new concepts to its academic program to tap the increasing needs of students in the world such as the introduction of online programs that will 0 ffer recognized degrees at affordable rates. 0.2 Executive Summary of Marketing Plan This marketing plan will seek to introduce the new Byron Morgan University concept taking an online MBA program. Liberty University is one of the leading academic institution in the world recognized for its valuable education and its marketing strategies. America, Europe and Africa are the main market.

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