BUS620: Managerial Marketing : Pursing an online MBA program over an on-site program Byron Morgan University

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Running head:Pursing an online MBA1Pursing an online MBA program over an on-site programMr. Scott Byron FreemanBUS620: Managerial MarketingDr. Patricia RyanFebruary 12, 2025Develop a comprehensive 2,000-word marketing plan for an online MBA program at ByronMorgan University. Your plan should include an executive summary, target market analysis,competitor analysis, pricing strategy, marketing budget, and an implementation plan. Ensureproper citations and references.

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PURSING AN ONLINE MBA PROGRAM OVER AN ON-SITE PROGRAM2Byron Morgan UniversityMarketing Plan for MBA ProgramContents0.1Company Overview...................................................................................................30.2Executive Summary of Marketing Plan.....................................................................31.0Description of Target Market.................................................................................................42.0Description of Competitors....................................................................................................43.0Description of Product or Services (P)......................................................................54.0Marketing Budget...................................................................................................................54.1Sales Forcast...................................................................................................................64.2Expense Forecast...............................................................................................74.3Controls..............................................................................................................75.0Description of Location (P).......................................................................................86.0Pricing Strategy (P)....................................................................................................87.0Summary and Implementation Plan (P).................................................................................9

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PURSING AN ONLINE MBA PROGRAM OVER AN ON-SITE PROGRAM3Pursuing an online MBA program over an on-site programMarketing Plan0.1 Company OverviewByronMorgan Universityis one of the leading academic institutions in the worldrecognized for its valuable education. It’s located in central of Virginia State in the United Statesof America in a serene and quiet environment suitable forlearning. Its main aim is to providequality, relevant and affordable education with the view of producing world class graduates whocan it in all the economics fronts of the world. To achieve this, it offers a wide range ofundergraduate and graduate programs to students from all over the world. In addition it has welltrained and highly skilled lectures. It has a good and equipped library, laboratories and studentcenters halls; in addition the institution has a vast land of more than 4000 acres. It is surroundedby beautiful Blue Ridge Mountains and few hours drive to the famous F. Kennedy memorial.Furthermore, it provides students with exposure to practical working environment throughinternship. It’s continuously introducing new concepts to its academic program to tap theincreasing needs of students in the world such as the introduction of online programs that will0ffer recognized degrees at affordable rates.0.2 Executive Summary of Marketing PlanThis marketing plan will seek to introduce the newByron MorganUniversity concept taking anonline MBA program. Liberty University is one of the leading academic institution in the worldrecognized for its valuable education and its marketing strategies. America, Europe and Africaare the main market.

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