Comparing Daiso and Miniso A Comprehensive Analysi

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•RMITUNIVERSITYRetail and Service logistics (OMGT2226)Assignment 2 ReportPresented by Group 4Full NameRAUT Student IDRainhard Sitongan53936428Kyi Thant Sin53917574Htet Shwe Sin Myo53917778Ciang Steven53936457

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Executive SummaryThis report comprehensively compares Daiso and Miniso, two popular Japanese-themed variety storebrands thathavegained significant market share in various countries. Regarding companybackground. Daiso and Miniso have different histories, with Daiso being founded in Japan in 1977and Miniso in China in 2013.The report analyses operations like the company supply chain flow, learning that Daiso manufacturesits products while Miniso sources its manufacturing process inside China. The report also examinesboth companies' performances based on the five service quality dimensions. In addition, companyperformance regarding responsiveness, assurance and empathy are hard to measure since the shopsspread nationwide present differently and must be consistent throughout the retail chain. Moreover,each company complies with the Singapore Consumer Protection Fair Trading Act and has apresentable environment in its stores.Moreover, the report measures the service outputs by their spatial convenience, which both Daiso andMiniso have over 15 stores across Singapore in high consumer traffic areas. Moreover, both retailershave no self-checkout, with Daiso having multiple counters while Miniso is maxed at 2. Furthermore.Miniso products vary in price ranging between $5 to $80, while Daiso's pricing strategy has allproducts in uniform at $2.Information communication technology is another area of comparison, with the report analysing thecompanies' use of technology in their operations .and marketing strategies. Daiso has an e-commercewebsite, while Miniso uses another e-commerce platform.Thereportalsocompares the retail channels of Daiso and Miniso, including their online and brick-and-mortar stores. It discusses the benefits and limitations of selling online compared co traditionalbrick-and-mortar. highlighting the need for a balance between the two. It also examines the impact ofcoronavirus on both companies and how they have adapted to the pandemic.Overall, the report offers valuable insights into the similarities and differences between Daiso andMiniso and provides recommendations for both companies co maintain their competitive edge in theretail industry.

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Contents1_ Introduction......................4Report Aim .........—.......—.......—.......-........—.......- ........- ........— --------------- ----—.......—........4Company Background of Miniso and Daiso .......- ......- ......- ...............- ......- ......- ......- ......-42. Discussion ___________ _ ___ _ ___ _ _ _____ _ __ _ __ _ _ _ _ _ _______ _ _ _53. Performance Comparison Between MINISO and DAISO..„.................64. Service Outputs _ _ ___ _ __ _ _ _ __ _ ___ _ ___ _ _____ _ ___ _ _______ _ _ ____ _ _J5. Information Communication Technology.................86. Impact of Coronavirus..............................96.1 Miniso.............96.2 Daiso............97. Retail Channels.................107.1 Benefits and limitations of selling online compared to traditional brick _______________ __107.2 Product delivery, returns and related customer service issues...................................113. Challenges & Recommendations.........................113.1 Differentiation..„.......113.2 Recommendation...................119. Conclusion.............................1210. References List.............1311. Appendix...................15

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1. IntroductionIn Singapore, Daiso' and Miniso are Uro of the popular variety stores on the island. Variety stones havebecome an essential pan of Singapore's retail landscape due to their availability to otter affordableproducts to consumers. According to Feng (2018), Singapore has one of the world's highest livingcosts. Thus, Daiso and Miniso providing quality, affordable products is a blessing for the consumersin Singapore.Inaddition to offering affordable products, variety stores also provide a uniqueshopping experience. Daiso and Miniso are known for their "treasure hunt' shopping experience,where customers can find a wide range of products at low prices. This experience particularly appealsto younger consumers looking for trendy, affordable products (Mohan 2022).Report AimThis report aims to discuss Daiso and Miniso's operations and compare the retailer’s strategies in theSingapore market, including some actions they could take to overcome the challenges presented in thereport.Company Background ofMinisoand DaisoDaisois aJapanese company offering various low-priced household goods, stationary and personalcare products focusing more on practical and useful products. Founded in 1977, the company hasexpanded rapidly and now has over 5,000 stores worldwide and around 27 stores operatingsince 2002 in Singapore (Daiso 2023). Miniso, on the other hand, is a Chinese company that sellsaffordable litestyle products similar to Daiso but focusing more on stylish and trendy products. Thecompany has snowballed since it was founded in 2013, with over 4.000 stores in more than LOOcountries now (Miniso 2018).InSingapore, Miniso has 18 stores spread nationwide and has beenexpending rapidly since it entered the market in 2016, supplying young consumers with itsaffordable products (Fang 2015).

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2. DiscussionDaisoSupply Chain FlowDiagramDalao SupptyCh*ip gitgr.imOrkl|nflSionDixtntauturRflwMMMUHD«ltO MUD4UM&Xr*HXnrDAMoRXMlCCMlUHWrSupplierManirtaclureStornplart.W<rr-ia!lrJr»Figure 1.1. Daiso supply chain flow diagramDaiso (2023) states rJieir plastic storage box is one of the best-selling products, and rhe diagram aboveshows a possible supply chain flow for the product. In 2007, Daiso opened a massive plastic factory’plant in Thailand co help bulk produces their plastic products (Chan 2017). It is possible that theysource their raw materials locally ta save casts and then manufacture the product in the same country.And then, they ship the ready plastic goods to retail stores and online platform warehouses worldwide.MinisoSupply Chain Flow Diagram

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