Skip to content
Class Notes

Creating Good Advertising 4 Rules to Attract, Inte

Learn the 4 key rules for creating effective ads—Attract Attention, Gain Interest, Build Desire, Get Action—and explore types of advertising like publicity, direct-to-home, and paid ads, along with their pros, cons, and impact on consumers.

Preview 2 of 4 pages

See the first 2 pages exactly as they appear in the document.

  1. Page 1
    Read page 1 as text

    BBI2O Name: Anaya Sood ADVERTISING Read the pdf pages 255- .262 - Create notes below each heading. Define or summarize. CREATING GOOD ADVERTISING 4 Rules: 1. Attract Attention Through this advertising tactic, the marketing should intrigue the customer to "keep reading". To attract attention from consumers, one may consider using atypical graphics, a famous celebrity, or media references. 2. Gain Interest Establishing a clear, direct, interesting, sales message with a great illustration is the intent of using this advertising technique. Overcomplicating your ad may confuse the consumer and potentially lead to a decrease in sales. 3. Build Desire Developing a relationship between the sales message and the visual message will help entice the consumer to purchase. Through this advertising technique, businesses often create an issue that their product addresses or place it in a context that the buyer can relate to. However, ensure that your business does not create conflict that your product cannot solve, as this is counterintuitive. 4. Get Action Through this advertising technique, summarizing the reasons to purchase and establishing a business platform will entice the consumer to find out more about your business. TYPES OF ADVERTISING (you should include more info than just a definition, include advantages and disadvantages) Advertising: is the paid marketing of a company's goods or services to a target market of customers t h r o u g h a range of mass media. However, as companies construct the advertisement, the perspective of the advertiser is only given. Publicity: Compared to advertising, publicity is a p r o m o t i o n that the company does not pay for. Although publicity can be either positive or negative, it attracts a wide audience quickly. However, publicity is not an easy thing to manage. Corporations frequently employ public relations agencies to influence solely good media coverage. Direct-to-home: is a p r o m o t i o n a l message that arrives at the customer's house, such as a flyer or catalogue. Internet advertisements are considered to be a m o d e r n approach to this advertising technique. However, residents often disregard or toss out direct-to-home advertisements since they do not request or pay for them. □ ut-of-home: is a m e t h o d of advertising that occurs when the consumer is outside of their house. Typically, these

  2. Page 2
    Read page 2 as text

    EBI20 Name: Anaya Sood advertisements can be found on billboards, buses, subways, transit shelters, and the exteriors of buses. Through this technique, Intrigue occurs as individuals view these p r o m o t i o n s during their commute to w o r k , school, shopping, or e n t e r t a i n m e n t . Radio: This technique is often referred to as the go anywhere m e d i u m ' as the radio is frequently in the background during dally activities. To intrigue customers, this strategy requires deft use of language and aural effects. Television: As this method of advertisement gathers a large audience quickly, this is often the m e t h o d businesses pursue despite the cost. This technique utilizes words, sounds, and images to effectively engage the audience. Mewspa pe rs: Loca land natio na I news pa pers a re used by busi nesses to a dve rtIse . S mall b usi n esses ofte n o n ly advertise in local publications, but more developed businesses may p r o m o t e both on a local and global scale. The cost for this advertisement type varies as a smaller ad may be inexpensive whereas a larger advertisement can be costly. Magazines: Magazines have several benefits over newspapers for marketers. Colour advertisements in magazines entice customers to the goods. Many advertisers utilize speciality publications to reach out to specific demographics. Internet: Company websites, banner advertising on other websites, and e-mail advertising are the three forms of Internet advertising. Advertising on a business' website draws customers who are already interested in the company (enough to search it up). The i n t e r n e t Is an effective advertising medium since it converts attention into purchases quickly.

2 more pages in the full document

Unlock it once and it stays in your library, ready to chat with or turn into flashcards.

Unlock the full document

More Marketing study materials

See all

Study this document with CramX

Once it is in your library, every tool can work from it.