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Digital Advertising Strategy for a Small Business

A solved assignment discussing digital advertising strategies tailored for small businesses.

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    Digital Advertising Strategy for a Small Business Name of Student: Name of Professor: Date:

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    1. Describe in detail the small business you are using and whether the business in question is real or fictional. The fictional small business being used in this question is “ Wish Boutique”. It’s a clothe s’ shop located in a small city, where the population is mostly middle class. The shop has a collection of casual as well as party wear within reasonable prices. There are about 2 - 3 designer boutiques, which are very expensive, and the population is interested in shopping from a boutique with reasonable price and wide variety. The shop has a wide variety of casual wear and also options to select design and order dress. 2. Determine the target market for the selected small business and justify your choice. The target market for the business is  female,  age from 16 t o 30,  specially the teenager,  college - going girls and  the professionals as well. Because they usually need new dresses within affordable price, as they don’t need to repeat the old ones. 3. Determine how the small busi ness uses social media and the Internet to reach its target market. Provide examples to support your answer.

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    As the small business has a limited budget, they don’t have enough money to spend on expensive advertising ways to promote their business. Nearly every business will benefit from having an internet presence. However, before rushing to throw any old content onto the web, the organization should take time to create an internet strategy that dovetails into and helps drive your larger marketing and business plans. Reaching customers — and potential customers — using online marketing is more a matter of commitment and strategy than it is a financial expenditure. It does not need to be expensive to reach online customers effectively. Using a market - led approach to Internet marketing, you can build an effective website and attract customers through various Internet - based marketing tactics. Internet marketing involves the use of digital media to inform the market of your business and to entice people to purchase your products and services. The internet (and, by extension, mobile) is merely a vehicle to provide greater reach for your advertising, promotional and public relations efforts. Internet marketing must be part of your integrated marketing approach. Internet marketing strategies should be included within your company's o verall marketing plan. Businesses that want to boost the results of traditional advertising need to dovetail their advertising strategies with Internet strategies rather than viewing them as independent channels. A good Internet site, for example, improves the effectiveness of other advertising because many customers who see your company's advertising will evaluate your company's products and services online. Integrating Internet marketing tactics with other advertising ensures that your company provides a consistent brand experience.

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