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Effects Of Advertising Presentation 1

This Presentation Assignment offers a deeper dive into the effects of advertising across different media channels.

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    Effects of Advertising Presentation Learning Team C HUM/182 DOS:

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    Contents ➢ Ethical Standards ➢ Advertising and American Culture ➢ Persuasive Techniques ➢ Critical Issues that May Arise

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    Ethical standards ➢ Federal Trade Commission ➢ Responsible for regulating false advertising claims ➢ Forces advertisers to provide evidence for claims in their advertisements ➢ Pure Food and Drug Law of 1906 ➢ Yourself

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    Advertising and American Culture ➢ Trends ➢ Shapes American Values ➢ Shapes American beliefs ➢ Symbol of worth

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    gender ➢ Focusing an advertisement on a specific gender is very common. ➢ Often when using a certain gender in an advertisement, it is usually the opposite gender that becomes the consumer. ➢ Examples: ➢ Using a male model to attract and persuade women into buying that specific product ➢ Using female models in the super bowl half - time commercials to attract the male audience

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