Effects Of Advertising Presentation 1 - Document preview page 1

Effects Of Advertising Presentation 1 - Page 1

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Effects Of Advertising Presentation 1

This Presentation Assignment offers a deeper dive into the effects of advertising across different media channels.

Lucas Allen

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12 months ago

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Effects of AdvertisingPresentationLearning Team CHUM/182DOS:

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Contents➢Ethical Standards➢Advertising and American Culture➢Persuasive Techniques➢Critical Issues that May Arise

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Ethical standards➢Federal Trade Commission➢Responsible for regulating false advertising claims➢Forces advertisers to provide evidence for claims in theiradvertisements➢Pure Food and Drug Law of 1906➢Yourself

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Advertising and American Culture➢Trends➢Shapes American Values➢Shapes American beliefs➢Symbol of worth

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gender➢Focusing an advertisement on a specific gender is verycommon.➢Often when using a certain gender in an advertisement, it isusually the opposite gender that becomes the consumer.➢Examples:➢Using a male model to attract and persuade women into buying thatspecific product➢Using female models in the super bowl half-time commercials toattract the male audience

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Marketing

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