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Effects Of Advertising Presentation - Learning Team CHUM/182

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    E F F E C T S O F A D V E R T I S I N G P R E S E N TAT I O N NAME: INSTRUCTOR: DOS:

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    Agenda:  Ethical standards for advertising.  Advertising affected American culture.  The key persuasive techniques used in consumer advertising.  Critical issues that may arise in advertising .  Commercial that strikes you.

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    Ethical standards for advertising determined by:  Better Business Bureau.  American Association of Advertising Agencies.  USDA.

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    Advertising Effects on American culture  New inventions.  Advertising on society.  Advertising in politics.  Advertising on the culture of a country

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    Persuasive techniques used in consumer advertising:  The Bandwagon Appeal.  Celebrity Association or Testimonial.  Emotional Appeal.  Humor.  The Anti - bandwagon Appeal.  Slogan.  Glittering Generality  Product Comparison  Repetition  Weasel Words

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