Global Strategic Marketing Plan For Werk It Sportswear - Document preview page 1

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Global Strategic Marketing Plan For Werk It Sportswear

A strategic marketing plan for Werk It Sportswear, focusing on global market expansion.

Sophia Johnson

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4.6

12 months ago

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GLOBAL STRATEGICMARKETING PLANFORWERK IT SPORTSWEAR

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WERK IT sportswear is a clothingdistributor situated in Australia.we have a plan to expand our futuremarket to China.Companies in Australia havechallenges in expanding globally.Due to rapid change in theIntroduction

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global expansion proves to be difficult:Financial management might be wasted.Oversea programs in most cases fail todeliver.Changing market demands and change inproduction knowledge.Challenges and opportunities

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WERK IT identified various opportunities;market factors; developed infrastructure, nature ofcustomers, positive market trends.cost related factors; duplicated efforts and cost-effectivemethods.Environmentally motivated factors; licensing collaborationwill reduce the trade barriers.

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