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Global Strategic Marketing Plan For Werk It Sportswear

A strategic marketing plan for Werk It Sportswear, focusing on global market expansion.

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     GLOBAL STRATEGIC MARKETING PLAN FOR WERK IT SPORTSWEAR

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      WERK IT sportswear is a clothing distributor situated in Australia.  we have a plan to expand our future market to China.  Companies in Australia have challenges in expanding globally.  Due to rapid change in the Introduction

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      global expansion proves to be difficult:  Financial management might be wasted.  Oversea programs in most cases fail to deliver.  Changing market demands and change in production knowledge. Challenges and opportunities

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      WERK IT identified various opportunities;  market factors; developed infrastructure, nature of customers, positive market trends.  cost related factors; duplicated efforts and cost - effective methods.  Environmentally motivated factors; licensing collaboration will reduce the trade barriers.

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