Integrating Social Media into Traditional Marketing

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Running head: Integrating Social Media into Traditional Marketing 1 Integrating Social Media into Traditional Marketing Name: Professor: University affiliation: Date: Discuss how integrating social media into traditional marketing strategies can enhance advertising effectiveness. Include examples of successful social media integration and provide recommendations for different market segments. Your answer should be 1500 - 2000 words.
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Integrating Social Media into Traditional Marketing 2 2 Abstract Social media must be part of business organization which means that for business to be successful in marketing of its item, they have to integrate social media in their e ffective marketing strategy since large number of consumes spend most of their time in social media. There are several marketing avenues that companies explore when adver t ising their products. With a wide range of advertising outlet, business companies would only prefer outlets that will draw large number of consumer into their products. Use of different types of social media (Facebook , Yelp, LinkedIn, and other social media sites ) for advertisement in order to attract large number consumers by business organization is known as media mix (Cadotte, 2003 ). With technology innovation in the present competitive market, Social media trends have grown enormously over the past few years and many business corporation use social media as the avenue of marketing of marketing of their produce. This paper will explore leading edge trends in integrating social media into traditional marketing and advertising campaigns as well as the market segments of the Marketplace simulation and make recommendations for incorporating social media into the market segments.

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