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Marketing Plan: Fun, Healthy Food Choices For Students

This Class Presentation covers a marketing plan focused on promoting healthy food choices to students.

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    Marketing Plan “Fun, healthy food choices for students” Food Services of America Presented by:

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    Introduction ◼ FSA – direct food service provider ◼ 6 th largest direct food service distributor ◼ Subsidiary of Service Group America ◼ Competitor Aramark ◼ Opportunity to develop business with schools through fun, healthy food products Food Services of America Tom Stewart, FSA Chairman

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    Product ◼ Healthy appealing food for children ◼ Marketed to school food purchasing entities Food Services of America

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    SWOTT Food Services of America STRENGTHS: Quality, reliability, service, reputation, integrity, fair play WEAKNESSES: Private company that lack the financial resources that public companies have, limited distribution areas OPPORTUNITIES: National crisis with childhood obesity opens door for promoting their ‘healthy meal’ line. THREATS: ARAMARK, a national food service provider, and other local competition.

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