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Marketing Plan: Fun, Healthy Food Choices For Students - Document preview page 1

Marketing Plan: Fun, Healthy Food Choices For Students - Page 1

Document preview content for Marketing Plan: Fun, Healthy Food Choices For Students

Marketing Plan: Fun, Healthy Food Choices For Students

This Class Presentation covers a marketing plan focused on promoting healthy food choices to students.

Ethan Howard
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12 months ago
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Marketing Plan: Fun, Healthy Food Choices For Students - Page 1 preview imageMarketing Plan“Fun, healthy food choices for students”Food Services of AmericaPresented by:
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Marketing Plan: Fun, Healthy Food Choices For Students - Page 2 preview image
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Marketing Plan: Fun, Healthy Food Choices For Students - Page 3 preview imageIntroduction◼FSA–direct food service provider◼6thlargest direct food servicedistributor◼Subsidiary of Service Group America◼Competitor Aramark◼Opportunity to developbusiness with schoolsthrough fun, healthyfood productsFood Services of AmericaTom Stewart,FSA Chairman
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Marketing Plan: Fun, Healthy Food Choices For Students - Page 4 preview imageProduct◼Healthy appealing food for children◼Marketed to school food purchasingentitiesFood Services of America
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Marketing Plan: Fun, Healthy Food Choices For Students - Page 5 preview imageSWOTTFood Services of AmericaSTRENGTHS:Quality, reliability, service,reputation, integrity, fair playWEAKNESSES:Private company that lack thefinancial resources that publiccompanies have, limiteddistribution areasOPPORTUNITIES:National crisis with childhoodobesity opens door for promotingtheir ‘healthy meal’ line.THREATS:ARAMARK, a national food serviceprovider, and other localcompetition.
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Subject
Marketing

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