Marketing Principles and Strategy Analysis Exam

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Marketing Principles and Strategy Analysis Exam Grading Summary These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. Date Taken: 6/21/2015 Time Spent: 1 h , 21 min , 30 secs Points Received: 9 / 10 (90%) Question Type: # Of Questions: # Correct: Multiple Choice 10 9 Grade Details - All Questions Question 1. Question : Starbucks Coffee introduces a Decaf version of their existing regular Christmas Blend coffee during the holiday season. Which of the following terms does this example BEST illustrate? Student Answer: Cannibalization Prototype test Planned obsolescence Line extension (The answer can be found in Section 3.2: "Managing Product Life Cycles" in Principles of Marketing ) Points Received: 1 of 1 Comments: Question 2. Question : The insight that differentiates the humanity - centric generation of marketing thought from preceding generations identified by Philip Kotler is that Student Answer: the market system emphasizes production for exchange over production for use. drawing on the fields of sociology, psychology, and economics enhances marketing performance. customers should be viewed as collaborative partners not as passive targets. the desire to purchase, which affects demand, can be manipulated through promotional activity. (The answer can be
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