MKT 421 Strategic Marketing Plan for Apple Inc

Page 1 of 5

MKT 421 Strategic Marketing Plan for Apple Inc - Page 1 preview image

1MKT 421 Strategic Marketing Plan for Apple IncBased on your marketing plan for Apple Inc., how would you justify the pricing and positioningstrategy for the new product that interacts with the human brain, considering Apple's brandidentity and past product launches? Provide a detailed response with examples from previousApple product introductions and elaborate on how this strategy aligns with both consumerexpectations and market dynamics. Your answer should be approximately 500-600 words.

Page 2 of 5

MKT 421 Strategic Marketing Plan for Apple Inc - Page 2 preview image

Page 3 of 5

MKT 421 Strategic Marketing Plan for Apple Inc - Page 3 preview image

2Marketing Plan, Apple IncMKT 421Name:InstructorDate

Page 4 of 5

MKT 421 Strategic Marketing Plan for Apple Inc - Page 4 preview image

3Executive SummaryApple Inc. designs, manufactures, and markets personal computers, mobilecommunication devices, and portable digital music and video players and sell a variety of relatedsoftware, services, peripherals, and networking solutions. The Company sells its productsworldwide through its online stores, its retail stores, its direct sales force, and third-partywholesalers, resellers, and value-added resellers. In addition, the Company sells a variety ofthird-party Macintosh (Mac), iPhone and iPod compatible products, including applicationsoftware, printers, storage devices, speakers, headphones, and various other accessories andperipherals through its online and retail stores, and digital content and applications through theiTunes Store. The Company sells to consumer, small and mid-sized businesses, education,enterprise, government and creative customers. The Company’s fiscal year is the 52 or 53-weekperiod that ends on the last Saturday of September.OverviewApple Inc. incorporated in 1977. Their business model has been design, production andpromotion of personal computers, messaging and communication devices, mobile media, laptopsand other portable digital equipment. The company also produces a wide range of associatedsoftware applications, secondary merchandise and services; the most well known among these:iPhone, IPod, iPad, Mac Book, IOS and OSX systems. Apple recently purchased a seed companyfrom Silicon Valley that focuses on smartphone applications and sells products and software togovernment buyers (Reuters, 2014).Computers have existed for several decades. Essentially, the computer, as we know it, isa very crude substitute for an external brain. No computer on Earth has ever been able toapproach the complexity and capacity of the human mind. Technology’s attempts to simulate the

Page 5 of 5

MKT 421 Strategic Marketing Plan for Apple Inc - Page 5 preview image

4complexity of even a small segment of the brain still seem overwhelmingly futile. In light ofthese limits, one logical solution is to develop a device that will join forces with a user’s mindrather than competing with it. One might assume that the characteristics of such a device wouldbe present too much complexity; however, it may be very simple. Much like a computer orsmartphone, the brain runs on electricity.The chemical reactions that occur when we produce a thought create a reaction within ourbrain cells (or neurons). This electrical impulse releases chemicals (neurotransmitters) which inturn control the degree of energy of other electrical impulses. It is this impulse which controlsthe level of release (and type of) neurotransmitter that will influence the next electrical impulse.The psychiatric world commonly refers to this process as neural “firing.” It is commonknowledge that these electrical impulses can travel to a set of electrodes when attached to thescalp of a subject. The key to harnessing and controlling how a thought is captured and translatedlies within this practice. If a smart phone is able to translate refractory periods, it may be able todecipher thought through an interface.Controlling machinery with thought involves capturing the thought impulse. Eachimpulse would travel to a receptor center which developers would model after a neural receptorcell. The idea of communication is to transfer thought to another person. The interface that cansend a message directly to another person’s brain might, at some point, circumvent the need for adevice (Oxbridge Biotech Roundtable, 2014).Target MarketReleasing new products is uncommon for the Apple organization. Consumers knowApple for its production of computers in the early 2000’s. However, in October of 2001 Applereleased the iPod which was their first non-computer product. The iPod was a great idea that

Preview Mode

This document has 16 pages. Sign in to access the full document!

Report

Learning Tools

Writing Tools

Browse Resources

MKT 421 Strategic Marketing Plan for Apple Inc - Page 1

Study Now!

Document Details

Related Documents

MKT/421 Strategy and Positioning Paper

MKT 421 Blue Ocean Strategy Paper

MARKETING MIX MKT 421: Marketing And Change

Full Family Sensational Hair Salon And Day Spa Service And Target Market Development - MKT/421

MKT/421 Beaulyn Cosmetic (Marketing Plan)

MKT 421 Perceptual Mapping

MKT 421 Perceptual Mapping Complete

PERCEPTUAL MAPS: Role Of Perception Maps - MKT 421

MKT 421 Blue Ocean Strategy Paper

MKT421 Map the Supply Chain Paper

Company

Explore

Study Tools