MKT 505 MIDTERM EXAM1.Starbucks is building on its loyalty card and rewards program in the United States with asmartphoneapp that enables customers to pay for purchases electronically. The app displays abar code that the barista can scan. This is an example of:AnswerMarket Penetration.Market Development.Market Diversification.Product Development.Global Marketing2.Even though Germany is the largest single-country market in Europe, what percent of theworld market potential for German companies is outside Germany?Answer40%55%74%94%85%3.In the United States, some people believe that globalization has depressedthe wages ofAmerican workers and resulted in the loss of both blue-collar and white-collar jobs. This is anexample of:Answerdiscrimination.domination.globaphobia.management myopia.economic crisis4.When a country like China is experiencing rapid economic growth, policymakers are likely to:Answerlook more favorably on outsiders.look less favorably on outsiders.experience more resistance toward outsiders.feel threatened by outsiders.5.Upper-middle-income countries, also known as industrializing or developing countries, arethose with GNI per capita ranging from:Answer$996 to $3,945$3,946 to $12,195$12,196 or higher
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less than $9956.The term "Expanded Triad" includes all of the following countries or regions except:AnswerJapanUnited StatesCanadaMexicoRussia7.When countries or regions experience currency and/or economic stress, all of the followingevents can take place except:Answerincreased exposure to certain risks.new profit opportunities.lower local currency financing costs.bad debts occur.cancellation of aircraft equipment sales.8.Which member of the Central American Integration System has both the largest economy andthe largest population?AnswerEl SalvadorHondurasGuatemalaNicaraguaCosta Rica9.In spiteof having about 45% of the world's known oil reserves, Saudi Arabia and other MiddleEastern countries post current-account deficits, largely because:Answerof poor accounting practices.of vast economic diversification.they must import most of the goods and services.most of the oil is exported.new businesses are being developed.10.Argentina provides a good example of how a country can emerge from an economic crisis asa stronger global competitor. An example of emergency measures implemented by Argentinainclude:AnswerArgentina reduced the duties on consumer goods.Argentina devalued its currency for exports and capital transactions.Argentina added tariffs on imported wines.Argentina adopted the U.S. dollar as official currency.
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