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MKT 505 Midterm EXAM

A midterm exam testing knowledge of marketing principles.

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    MKT 505 MIDTERM EXAM 1. Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. The app displays a bar code that the barista can scan. This is an example of: Answer Market Penetration. Market Development. Market Diversification. Product Development. Global Marketing 2. Even though Germany is the largest single - country market in Europe, what percent of the world market potential for German companies is outside Germany? Answer 40% 55% 74% 94% 85% 3. In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue - collar and white - collar jobs. This is an example of: Answer discrimination. domination. globaphobia. management myopia. economic crisis 4. When a country like China is experiencing rapid economic growth, policymakers are likely to: Answer look more favorably on outsiders. look less favorably on outsiders. experience more resistance toward outsiders. feel threatened by outsiders. 5. Upper - middle - income countries, also known as industrializin g or developing countries, are those with GNI per capita ranging from: Answer $996 to $3,945 $3,946 to $12,195 $12,196 or higher

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    less than $995 6. The term "Expanded Triad" includes all of the following countries or regions except: Answer Japan United States Canada Mexico Russia 7. When countries or regions experience currency and/or economic stress, all of the following events can take place except: Answer increased exposure to certain risks. new profit opportunities. lower local currency financing costs. bad debts occur. cancellation of aircraft equipment sales. 8. Which member of the Central American Integration System has both the largest economy and the largest population? Answer El Salvador Honduras Guatemala Nicaragua Costa Rica 9. In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle Eastern countries post current - account deficits, largely because: Answer of poor accounting practices. of vast economic diversification. they must import most of the goods and services. most of the oil is exported. new businesses are being developed. 10. Argentina provides a good example of how a country can emerge from an economic crisis as a stronger global competitor. An example of emergency measures implemented by Arge ntina include: Answer Argentina reduced the duties on consumer goods. Argentina devalued its currency for exports and capital transactions. Argentina added tariffs on imported wines. Argentina adopted the U.S. dollar as official currency.

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